InSPAration Management

Is Direct Mail Still Worthwhile?

Direct mail is definitely still alive and well. The only thing is you have to be careful. One mistake that people make is they spend the money on the direct mail piece and you’re right, it is very expensive…

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How Important is it to use Social Media?

    This week’s question comes to us from Nancy in New Hampshire. I know I look goofy, but that’s what social media is all about! It is having fun and engagement with your audience. So, Nancy’s question is, “How important is it to use social media like Instagram and Facebook and others to generate […]

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