Mistakes To Avoid When Opening a Medical Spa


Want to open a new medical spa?

Watching this video will provide you with important information you must know before you get started. Opening a medical spa is not an easy venture. It takes a lot of strategic planning to make your vision a reality. After viewing this one-hour webinar, you will discover 10 myths and realities to keep in mind while developing your plan. It will give you an overview of what you need to do to get started. As I mentioned in the opening, many doctors and other medical professionals are looking into opening a medical spa. I want to help you avoid costly mistakes and help you reach success the fastest way possible. Don’t try to cut corners and think you can do it all by yourself. You may be able to do that, but it will take you longer and cost you more. For the past 19 years, we have helped many professionals and entrepreneurs open up med spas and day spas. I encourage you to do your homework and start at least with a medical spa business plan to determine if this is something we should do or not.

Myth #1
“Don’t need a business plan; I have it all in my head, I know what to do…”
Creating a med spa business plan is your first step. Don’t attempt to do this on your own. A lot goes into creating a business plan. The business plans we create include everything you would need to launch your new medical spa, wellness center or day spa. Ask us about creating your business plan.

Myth #2
“I have an idea as to how much money I need to open and operate my medical spa.”
Clarifying your financial picture is key. You need to know the amount of funds you need to open up your medical spa. Having a clear and detailed spa budget will give you an overview of what resources we need to get started. When we create a business plan for you, you will know exactly how much money you will need.

Myth #3
“I only need an architect to design my medical spa.”
Space planning is an important part of your process. You want your med spa to flow effectively. When creating your space plan, keep in mind you want to deliver the great guest experience and team experience, and generate the maximum amount of revenue from the square footage you have. We can help you create a space plan that you will then get to your architect to design.

Myth #4
“I don’t need professional branding; my cousin can do my website and menu.”
When opening a medical spa, your branding is a key part to your success. Branding goes beyond just a logo. There are many marketing materials you will need to have to present your med spa brand professionally and entice consumers to be attracted to you and your business. My team has developed brands for many medical spas. We can help you develop the great image and brand for you.

Myth #5
“I am not worried about the competition; I will be just fine.”
Competition is fierce. There is a medical spa on every corner. You want to develop a differentiation strategy. What will attract people to you? We help people differentiate by becoming published authors. Having your name on a book will make a big difference. It will separate you from the competition and help position you as the expert in your field. We can help you become a published author. Go to BecomePublished.com to learn more about the Writing Your Book In One Weekend seminar and join us.

Myth #6
“I’ll start marketing once I open my medical spa.”
Marketing should start before you even open your medical spa. We specialize in lead generation. Building your list is the most important part to marketing your med spa. You need a great website, social media platforms, landing pages and a great message. You need to understand your target market and overall marketing plan. We have a med spa marketing plan that outlines over 72 different ways to market your business.

Myth #7
“I know how to run a business; I don’t need any help…”
Developing a successful business model takes time, money and a lot of effort. One piece of advice I give everyone is not to reinvent the wheel. For the past 19 years, we have perfected a model. We offer an entire medical spa business model that provides a blueprint to success. All you have to do is take the A-Z model and implement. To get your hands on it, join us for the Leap Ahead seminar.

Myth #8
“I know how to pay my nurses, NP, estheticians, etc.; it’s not complicated.”
Coming up with a performance-based compensation model is a key factor to success. You want your pay scale to reward your team and recognize them for a job well done. You want to pay them their true worth. They should earn a lot if they do a good job, and they should earn less if they are average. We offer the volume per guest compensation model. We teach this model at the Leap Ahead seminar.

Myth #9
“Don’t need a planning team; I can do it all on my own.”

  • Medi Spa Advisor, consultants, business development – A Guide.
  • Architect
  • Interior Designer
  • Financial Advisor, Banker
  • Real Estate Agent
  • Attorney
  • Family and Friends for Mental Support

Myth #10
“Opening on schedule, my timeline is perfect.”
Expect the countdown to be delayed a minimum of two months. When it comes to construction, they are never on time. I have yet to see a new medical spa open on time. All this was an overview to help you see some of the things you need to take into consideration before you even get started. We invite you to reserve a Success Planning Session to help us learn about what you want to do and your vision. We will make recommendations to help you open up your medical spa successfully.

Go to InSPArationManagement.com.

Good luck with you new venture and we look forward to hearing from you.

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