Promoting multiple modalities
Focus on home care recommendations
Home care recommendations are the biggest missed opportunity within a medical spa. It’s often an afterthought. This practice is costing a lot, and not just from lack of revenue but also from client/guest satisfaction. The reason most medical spas do not benefit from home care products is because they don’t have a systematic process in place. They leave it to chance, and hope someone on the team will discuss it. Try training the team instead with a system such as the P.R.I.D.E. system, set targets and expectations of the team, measure and reward. This could be a huge revenue booster for you when implemented properly.
Implementing a Recurring Revenue Model
We have helped many clients earn six-figures in monthly collection just from the VIP program. Imagine you too doing that; it’s easier than you think. All you need to do is set up the VIP program by following the C.O.P.I.E. system and train the team on how to enroll members. Having a VIP program is the best business strategy against business disruptions.
Converting leads into a guest consultation
If you have not yet jumped on the AI bandwagon to generate leads, now is the time. Use ChatGPT to help you create content that you can post on your website and your social media sites. Include a new client offer and then automate the process to reserve a consultation. We will be teaching this in depth in the upcoming marketing seminar in May.
To convert leads to five-figure + consultations requires training for your Guest Relations and treatment consultants. Discover the S.A.C.R.E.D. system for best results.
Employee business training
A happy, healthy and well-trained team is essential to succeed with a medical spa. The best asset of your organization is a well-trained team. Having everyone buy-in on your business model ensures you will have less stress and makes your medical spa grow!
As a leader, you have the responsibility to develop peak performers.
- MedSpa Biz University can help you create Peak Performers by providing them access to effective business training.
- Assign them personal development programs such as (Recipes for Success) to ensure they improve their business skills.
- Set weekly team meetings and Daily Success Planning Meetings to ensure consistent communication, strategizing and tracking success.
- Implement incentive programs to reward peak performers and productivity. Coach consistently in private and celebrate WINs in public.