Starting-Up Your Medical Aesthetics Practice
A 2-Day Seminar In Daytona Beach, Florida

March 22-23

Vision to Victory

Your A To Z Planning Process

In this empowering two-day event, we guide you through every stage of launching and running a thriving medical spa. From clarifying your vision your brand, and designing your space to mastering high-ticket sales and creating exceptional client experiences, this seminar offers a comprehensive roadmap to success. By honing your business acumen and cultivating a millionaire mindset, you’ll gain the confidence to transform your vision into a prosperous reality. Join a team of experts to help you make your vision a reality.

Watch A Complimentary Webinar Of

Vision To Victory Preview

– ideal for professionals who are just starting out!

This is a preview of a two-day event, where we guide you through every stage of launching and running a thriving medical spa. From clarifying your vision your brand, and designing your space to mastering high-ticket sales and creating exceptional client experiences, this seminar offers a comprehensive roadmap to success. By honing your bu­si­ness acumen and cultivating a millionaire mindset, you’ll gain the confidence to transform your vision into a pros­pe­rous reality. Join a team of experts to help you make your vision a reality.

Speakers at Vision to Victory

Medical Aesthetic Success Author Dori Soukup

Dori Soukup

Founder of InSPAration Management

Dori Soukup is a global speaker, 4-time author, a seven-figure business advisor and a mastermind group leader. Dori is passionate about developing innovative, effective business models to assist medical spa leaders experience exponential growth and profits!

The past 20-years have led Dori to perfecting a business model to include the 4 S’s. Systems, Structure, Strategies, and Solutions, which equal to the fifth S which is Success. By implementing the 4 S’s professionals can operate their business on autopilot, have a recurring revenue model, increase profits, gain more freedom, reduce stress, and live a great lifestyle!

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Sara Shikhman

Managing Partner at Lengea Law

Sara is a managing partner at Lengea Law, a boutique law firm that offers practical legal solutions for healthcare businesses. She has over 15 years of experience as a healthcare lawyer, an entrepreneur, and an author. She is also the creator of MedSpa Confidential, a Best Seller on Amazon that provides guidance on how to start, grow, and sell a medical spa business.

Sara has a proven track record of launching and growing successful businesses in the healthcare, tech, and beauty industries. She has helped hundreds of clients navigate the complex legal and regulatory landscape of healthcare, as well as negotiate contracts, protect intellectual property, and secure funding. She has also led several multi-million dollar ventures as CEO and COO, including an e-commerce company that achieved $13+ million in revenue in two years, and a medical aesthetics practice that she grew from one room to 12 locations and over $13M in annual revenue. Sara is passionate about helping people achieve their dreams.

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Don Berryhill - Equipment negotiator and laser coach

Don Berryhill

Equipment Negotiator & Laser Coach

Don Berryhill, “The Laser Coach,” has over 20 years of experience in the corporate world of aesthetic laser and energy-based device companies. He founded Laser Coach in 2018 to offer unbiased resources and help buyers become well-informed consumers. With an extensive network of reputable contacts, Berryhill and his team locate the best equipment and deals for clients. He has helped hundreds of customers save thousands of dollars and offers alternative maintenance and financing options. Berryhill remains involved throughout the buying process and provides training as a renowned expert in laser and IPL systems.
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Ed Kuhn - Wellness Medical Protection Group

Ed Kuhn

Co-Founder of Wellness Medical Protection Group

Ed Kuhn is a licensed insurance agent and founding partner of Wellness Medical Protection Group, located in Detroit, MI. He has over 25 years experience in providing comprehensive insurance protection for med spas, anti-aging, aesthetics and alternative medicine. Ed speaks daily with med spas just starting up and making the transition from the specialty driven insurance to procedure driven.
Topic: “Insurance Protection for your Med Spa – The Fundamentals”
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Josh Lannan

Josh Lannan

Josh Lannan is a forward-thinking Certified Facebook Advertising Expert, AI Consultant, and Scalable Business Advisor with a sharp focus on leveraging artificial intelligence and marketing expertise to amplify leads and sales for health and wellness service-based businesses both local and national. As the co-founder of AI Copy Collective, Josh brings an impressive portfolio of skills to the table, including AI-driven coaching and the development of impactful business strategies.
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More on Josh Lannan

In his enduring role as CEO of Influence Live Media since March 2011, Josh has been instrumental in leading the Boulder, Colorado-based digital marketing firm to new heights. Influence Live Media specializes in crafting digital strategies for businesses across the country. Under Josh's leadership, the company excels in growing targeted audiences, video marketing, and Facebook live broadcasting. Josh's "Engage | Convert | Scale Method" is a cornerstone of the company's approach, ensuring client campaigns are highly targeted, cost-effective, and deliver the highest conversion rates, effectively turning them into predictable lead and sales generators.

An alumnus of the University of Colorado Boulder, Josh's foundation in higher education set the stage for his future success. His thirst for knowledge and commitment to staying at the leading edge of technology is further demonstrated by his recent studies in Artificial Intelligence in Business Strategy at the prestigious MIT Sloan School of Management.

Josh is not only a skilled strategist in Facebook advertising and live video production but also a mentor for lead generation tailored specifically for local businesses looking to scale. His dynamic approach and proven track record make him an influential figure and sought-after speaker in the marketing and advertising industry

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Day One | March 22

From Vision to Victory

Session 1
Clarifying Your Vision
  • Understanding your passion and mission in the medical aesthetics industry
  • Identifying your target market and defining your unique selling proposition
  • Visualizing your ideal medical spa experience and services
Session 2
Regulatory Compliance
  • Navigating legal requirements and regulations specific to medical spas
  • Licensing, permits, and insurance essentials.
  • HIPAA compliance and patient confidentiality guidelines
  • Employee agreements
Session 3
Crafting Your Business Plan
  • Building a comprehensive business plan tailored to your vision
  • Financial projections, budgeting, and cost analysis
  • Revenue models for sustainable growth
Session 4
Choosing the Right Location
  • Evaluating potential locations based on demographics and foot traffic
  • Negotiating leases and understanding lease agreements
  • Adapting your vision to fit the chosen location
Session 5
Designing Your Space
  • Space planning and interior design considerations
  • Collaborating with architects and designers for optimal layout
  • Ensuring compliance with safety and accessibility standards
Session 6
Successful Financial Management
  • Pricing strategies and revenue optimization
  • Creating an operational budget
  • Setting up the performance-based compensation model for the team
  • Steps to implementing a recurring revenue model
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Day Two | March 23

Planning, Preparing, & Launching

Session 1
Branding and Marketing Strategies
  • Building a strong brand identity for your medical spa.
  • Marketing essentials, website, menu, overall marketing material needed.
  • Social media strategies for community engagement and client acquisition.
Session 2
Team Building and Training
  • Hiring the right team: estheticians, nurses, and guest relations
  • Employee training MBU - Medspa Biz University
  • Position descriptions, KPI and measurements.
Session 3
Vendor Relations and Product Selection
  • Building relationships with reputable suppliers and vendors.
  • Selecting high-quality products and equipment for your treatments.
  • Negotiating contracts and understanding vendor agreements.
Session 4
Preparing for Launch
  • Finalizing operational details and soft opening plans
  • Creating buzz and anticipation around your grand opening.
  • Planning launch events and promotions.
Session 5
The Grand Opening
  • Executing a successful grand opening event.
  • Managing the initial influx of clients and ensuring a seamless experience.
  • Gathering feedback and making necessary adjustments for continuous improvement.
By the end of the two-day seminar, you will have a clear vision, a blueprint, and the practical knowledge needed to successfully open your medical spa. The seminar provides a roadmap from conceptualization to the grand opening, ensuring you are well-prepared for the exciting journey ahead in the medical aesthetics industry.
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Vision To Victory - Starting-Up Your Medical Aesthetics Practice - A 2-Day Seminar In Daytona Beach, FL

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