Three Things Your Clients are Looking For
Often, when I ask spa owners about their retention rate, their response is somewhat vague. “We get around ___%,” stated in an unsure tone is typical. Saying ‘around’ or not even knowing your retention rate is not a good thing if you’re leading an organization! Especially if you are a day spa or medi spa […]
Read More
8 Tips to Reach Your Financial Goals
Let’s face it, we all have good intentions when it comes to reaching our financial goals in our spas or medi spas. How can you insure that intention is maximized? By planning! Read the following 8 Tips to Reach Your Financial Goals! 1. Set up a spa gift card display area in the reception center. Make a […]
Read More
Five More Menu Mistakes to Avoid
Menus are meant to sell your products and services, not just simply list treatments and prices! Are you making any of these five menu mistakes? 1. Too many treatment options: Many spas feel they need to offer numerous treatments and options to cater to the needs of everyone. But when you overwhelm guests with too […]
Read More
Five Menu Mistakes to Avoid
A menu is a multi-page booklet that offers guests treatment descriptions, spa information, and describes the experience they’ll have during treatments. A good menu is exciting, and it compels the guest to reserve a treatment or package. A pamphlet, or price list, simply states the names of the treatments and their prices. Often, I have […]
Read More
How to Make e-Marketing Profitable
For any type of e-marketing to be effective, you need to: 1. Generate qualified leads 2. Write great copy to peak interest 3. Make an irresistible offer 4. Have a “Call to Action” or CTA 1. Generate Qualified Leads What steps are you taking to generate new leads? You need to be setting monthly goals […]
Read MoreSix Steps to Creating Your Spa Business Plan
Most people create a business plan when they first start their business. Eventually, this plan is often shoved into a drawer and forgotten about, never to be updated again. This is a huge mistake! It is absolutely essential to update your spa business plan annually. I want to give you Six Steps to Creating Your […]
Read MoreMaximize Revenue With Spa Memberships
One of the fastest growing franchises in the US today is Massage Envy. What makes them so successful? Two main things: their membership program, and their business compensation model. We often get phone calls from spa and medi spa owners who are fearful of the new Massage Envy opening around the corner. They wonder how […]
Read MoreTips for Building Your E-mail Database
I am often surprised at the number of spas that aren’t focusing on building an e-database for their spa or medi spa. In order to experience growth and sustainability, building your database is a must. Your database should include the guest’s name, phone number and most importantly, their e-mail address. E-marketing for spas can increase […]
Read MoreGenerate Leads with B.E.F.R.I.E.N.D.S.
As I consult with spa owners, the one thing I often find missing is a lead generation strategy and the lack of focus on lead generation and nurturing leads. How about you? Do you have a strategy to lead traffic to the spa and cause the phone to ring? In this article, I am going […]
Read MoreEffective Spa Business Model
Entrepreneurs work too hard. Why do I say that? Because most don’t have a proven-effective business model in writing outlining all their systems, structures, policies, procedures, training, etc., so they are always repeating themselves and doing things in an inconsistent manner. For example, during a private coaching call recently, a client was expressing frustration with […]
Read MoreGenius Marketing and Sales Strategies
If someone came to assess your marketing efforts and test you on your knowledge, what grade would you receive? A, B, C, D, E? How do you know what grade to give yourself? That will all depend on your capacity. Here is how to rate your efforts: If your space capacity is between […]
Read MoreBecoming an Authority and Expert
The truth is, you may be a spa or medi-spa expert, but do members of your community know it? How do you know if you are viewed as an expert? You are positioned as an expert if: You are asked by the media for interviews on the radio, TV, magazines, etc. You are considered the “go-to person” for […]
Read More