Include Strategy to Generate Spa Leads
It’s time to break down the four steps to implementing an Effective Sales Process. We’ll start with step one. Let’s start by defining what a sales process is and what steps it should contain. A sales process is about generating leads for your spa and then converting them into spa clients. A focus on generating […]
Read More
Plan your holiday success in July
[embedyt] https://www.youtube.com/watch?v=6LkZWB3gMMg[/embedyt] Yes, it’s only July, but it’s not too early to start planning your holiday success. Listen to Dori Soukup expand on five key strategies: set revenue goals, gift card sales, shoot a video for each gift package, in-spa marketing and team training. The earlier you begin, the better your results will be. And […]
Read More
Myth seven: Spa marketing; Myth eight: Spa team
Expanding on the last two of eight myths we recently discussed: Myth Seven: We’ll do the spa marketing after we’re up & running 7. Spa marketing plan An annual spa marketing plan and spa marketing materials must be created a minimum of six months prior to opening date. Assigning the spa marketing duty to an […]
Read More
Your Spa Menu and Facility Design
Expanding on the next two of eight myths we recently discussed: Myth Five: We Don’t Need to Worry About the Spa Menu Now 5. Spa Concept, Guest Experience & menu The guest experience or the spa program should be one of the first things you do – not the last! Determining the experience is essential […]
Read More
Spa Gift Card Marketing
Watch the following video and learn how to market your medi spa or day spa with Gift Cards! You may sell Gift Cards, but did you know you can maximize their use to help you drive more people to your spa or medi spa? To discover more ways to market your business with Gift Cards […]
Read MoreSix Steps to Launch an Effective Referral Campaign
When you are in business, you need to be constantly generating new leads for your sales funnel to ensure your pipeline is always full. Are you tracking how many new leads you’re generating per month? Do you have a target goal for how many leads you can turn into clients? How many new clients are […]
Read MoreReferrals, Retention and Reactivation: The 3 Rs
If you’re like most entrepreneurs, you’re probably always looking for new ways to increase revenue and enhance performance. A great place to start is by focusing on the 3 Rs: 1. Referrals 2. Retention 3. Reactivation I could spend hours telling you about the 3 Rs. But for now, I’ll give you a few strategies […]
Read More
Six Ways to Improve Your Website
Could your website use a little boost? Maybe you’re just starting a website and you need some tips, or maybe you’ve had one for years but are looking to improve. Here are six key questions to help you identify improvements to make your website more effective: 1. Is your website more than just an online […]
Read More
The Importance of Guest Consultation
Are you looking for ways to increase your spa or medi spa’s income? Have you considered taking a look at the consultation system you have in place? Do you even have one? Here are some of the challenges we’ve noticed when we work with spas: • Lack of detailed spa consultations • No consultation structure […]
Read More
Five Easy Steps on How to Conduct a Spa Tour
Do you give tours in your spa? I hope you do — it’s a great marketing strategy! When you present your spa properly, people are more likely to make reservations. You want to make sure you’re selling, rather than telling. Telling would be saying, “This is our facial room, this is our massage room.” Selling […]
Read More
Spring Into Action With These 5 Strategies
Spring is here and it’s the time of year to do your spring cleaning! It’s also a good chance to review how the first few months of 2016 have gone for you. What have you done so far to make this year great, and what can you do to keep it that way? If you […]
Read More
Three Things Your Clients are Looking For
Often, when I ask spa owners about their retention rate, their response is somewhat vague. “We get around ___%,” stated in an unsure tone is typical. Saying ‘around’ or not even knowing your retention rate is not a good thing if you’re leading an organization! Especially if you are a day spa or medi spa […]
Read More