The Importance of Guest Consultation

Are you looking for ways to increase your spa or medi spa’s income? Have you considered taking a look at the consultation system you have in place? Do you even have one?

Here are some of the challenges we’ve noticed when we work with spas:

Lack of detailed spa consultations
No consultation structure or system
No tracking of consultation to reservation performance
No spa team focus on reserving consultations
No focus on customized programs or volume targets
Lack of tools to analyze process and recommendations

What about your facility?

Do you have a system for spa guest consultations? If you do, do you know how effective it actually is?

The S.A.C.R.E.D. System is a tool you can use to make your guest consultations more productive and profitable. S.A.C.R.E.D. is an acronym to help you with the entire consultation process. How much emphasis does your spa place on guest consultations?

Here are three secrets to help you:

1. Let’s start with the s in S.A.C.R.E.D.

The s stands for schedule. You must schedule a minimum of 30 minutes to conduct a detailed analysis for face, body, hair, hands and feet, depending on which type of treatments and programs your spa offers. This analysis is essential to discover all the needs of your guest.

2. The a stands for analyze.

This is where most people fall short. Not enough people have analysis equipment in their spas. How can you be in the skincare and wellness business and not have assessment tools? This is a big mistake! If you don’t have analysis equipment, you should invest immediately. You will make your money back in one day, and here’s how: you can tell someone that they need this or that until you are blue in the face, but until they see the skin damage for themselves, you aren’t going to get through to them. If someone sees their own problems, you will be able to recommend solutions for them.

3. C is for creating.

The c in S.A.C.R.E.D. stands for creating a customized program for your guests. Here is where you convert a person from being an a la carte client to a repeat client. I’m not sure why more people don’t focus on this. Don’t work harder, work smarter!

By creating a spa consultation program, your clients keep coming back for months so that they achieve the results they seek.


You too can generate great revenue streams to grow your business by learning the S.A.C.R.E.D. Consultation System! Enhance guest results and retention, and develop revenue-generating programs.

What’s your current consultation system? Tell us about it in the comments below!


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