How To Succeed With A Medical Spa in 2021
Happy 2021! Here we are saying goodbye to 2020 and hello to 2021! Hallelujah!! Now it’s time to pull up your sleeves and begin a new path! The InSPAration Management theme for the year is to 10X your success! This is what we are working on with all mastermind members for this new year. It’s […]
Read More
Become the Authority & Get Wealthy With Your Medical Spa!
Are you in transition? So much has happened this year and as we say goodbye to an interesting 2020, I am sure you are ready for a new and prosperous 2021. In this issue, you can watch a Dori Talks episode to help you improve your positioning in 2021 and start earning the money you […]
Read More
InSPAration Moments • Featured Article – September 2020
How Can You Create Engagingand Thought Provoking ContentFor Your Medical Spa and Spa? Labor Your Way to Success With the Right WORDS As a medspa/spa owner, leader, or marketing manager, you are often finding yourself sitting in front of a computer to write. You need to write good content to market your MedSpa via email […]
Read More
Rate Your Marketing Efforts
It’s about to get super busy as the holidays are almost upon us in these last three months of 2017. So, it’s important to take some time to rate your marketing efforts.
Read More
Developing Your Brand
When designing your marketing strategies, it’s very important to develop your brand. How crucial is spa branding?
Every spa should have its most desirable behaviors
Convert first-time clients into lifetime clients
We’ve now reached the final step to implement an Effective Sales Process. Let’s review the first three steps: First, include a strategy to generate qualified spa leads and/or prospects. Second, begin building relationships and trust with new leads. Third, convert leads. The fourth and final step is to convert first-time clients into lifetime clients. Success […]
Read More
Convert leads into first-time visitors and clients
We’re halfway through! The last few blogs discussed the first two steps to implement an Effective Sales Process. Let’s review. First, include a strategy to generate qualified spa leads and/or prospects. Second, begin building relationships and trust with new leads. The third step is to convert leads. One way to convert a lead into a client […]
Read More
Begin building relationships and trust with new leads
Last time, we discussed the first step to implement an Effective Sales Process. That was generating leads for your spa and then converting them into spa clients. The second step is to build trust. We want to show the new lead that we can help them look and feel better; that we can offer value, […]
Read More
Include Strategy to Generate Spa Leads
It’s time to break down the four steps to implementing an Effective Sales Process. We’ll start with step one. Let’s start by defining what a sales process is and what steps it should contain. A sales process is about generating leads for your spa and then converting them into spa clients. A focus on generating […]
Read More
Plan your holiday success in July
[embedyt] https://www.youtube.com/watch?v=6LkZWB3gMMg[/embedyt] Yes, it’s only July, but it’s not too early to start planning your holiday success. Listen to Dori Soukup expand on five key strategies: set revenue goals, gift card sales, shoot a video for each gift package, in-spa marketing and team training. The earlier you begin, the better your results will be. And […]
Read More
Myth seven: Spa marketing; Myth eight: Spa team
Expanding on the last two of eight myths we recently discussed: Myth Seven: We’ll do the spa marketing after we’re up & running 7. Spa marketing plan An annual spa marketing plan and spa marketing materials must be created a minimum of six months prior to opening date. Assigning the spa marketing duty to an […]
Read More