Marketing

Lifetime Client Journey For Medical Aesthetics

Happy June! I love June, not only because we celebrate Father’s Day, but also because it’s the beginning of the summer! We have a busy month planned for you! First, this month’s Dori Talks is a must-watch or read! It’s on How to Design and Implement a Successful Lifetime Client Journey for your medical aesthetic practice. […]

Medical Aesthetics Positioning For Success!

Happy May!

May is the month we say thank you and show appreciation to all the moms we love so much! I miss my mom and think about her every day!

Hosting Successful Events For Your Medical Spa

  Here we are halfway through the year and things are getting better and better. Many of you are asking when you should start hosting live events again. Read or watch this month’s Featured Episode of Dori Talks and discover 6 Steps to Help you Plan and Host Successful Events.   I am dedicating this […]

How To Succeed With A Medical Spa in 2021

Happy 2021! Here we are saying goodbye to 2020 and hello to 2021! Hallelujah!! Now it’s time to pull up your sleeves and begin a new path! The InSPAration Management theme for the year is to 10X your success! This is what we are working on with all mastermind members for this new year. It’s […]

Become the Authority & Get Wealthy With Your Medical Spa!

Are you in transition?  So much has happened this year and as we say goodbye to an interesting 2020, I am sure you are ready for a new and prosperous 2021. In this issue, you can watch a Dori Talks episode to help you improve your positioning in 2021 and start earning the money you […]

InSPAration Moments • Featured Article – September 2020

How Can You Create Engagingand Thought Provoking ContentFor Your Medical Spa and Spa? Labor Your Way to Success With the Right WORDS As a medspa/spa owner, leader, or marketing manager, you are often finding yourself sitting in front of a computer to write. You need to write good content to market your MedSpa via email […]

Done For Me Newsletter January 2019

Newsletter Preview Day Spa Medi Spa

Rate Your Marketing Efforts

It’s about to get super busy as the holidays are almost upon us in these last three months of 2017. So, it’s important to take some time to rate your marketing efforts.

Developing Your Brand

When designing your marketing strategies, it’s very important to develop your brand. How crucial is spa branding?
Every spa should have its most desirable behaviors

Convert first-time clients into lifetime clients

We’ve now reached the final step to implement an Effective Sales Process. Let’s review the first three steps: First, include a strategy to generate qualified spa leads and/or prospects. Second, begin building relationships and trust with new leads. Third, convert leads. The fourth and final step is to convert first-time clients into lifetime clients. Success […]

Convert leads into first-time visitors and clients

We’re halfway through! The last few blogs discussed the first two steps to implement an Effective Sales Process. Let’s review. First, include a strategy to generate qualified spa leads and/or prospects. Second, begin building relationships and trust with new leads. The third step is to convert leads. One way to convert a lead into a client […]

Begin building relationships and trust with new leads

Last time, we discussed the first step to implement an Effective Sales Process. That was generating leads for your spa and then converting them into spa clients. The second step is to build trust. We want to show the new lead that we can help them look and feel better; that we can offer value, […]