Medical Aesthetics Positioning For Success!

How to Compete and Succeed with Expertise and Differentiation

Happy May!


May is the month we say thank you and show appreciation to all the moms we love so much! I miss my mom and think about her every day! My Mom taught me how to be loving, caring, forgiving, and always be kind rather than right.


In this issue we are focusing on the kindness you deliver to your clients, your team, your business, and yes even your competition! Replace the dog-eat-dog competition with competing on expertise and experiences you deliver.  Competition is healthy when you do it ethically.  Read or watch the Dori Talks and discover How to Compete and Succeed with Expertise and Differentiation within your medical aesthetic and or spa!


The product of the month is about becoming a published author.

Attend the Write your Book in One Weekend Seminar so you can differentiate yourself and rise to the top!


Watch a complimentary webinar to help you Improve Your Positioning and Raise your Prices, it’s a real game-changer. Watch it now!


The Member Spotlight is about Shannon King from Le Meilleur Beauty & Wellness! She’s shifting and implementing a new consultation process and succeeding at it!


Happy Mother’s Day to all the Moms


Dori and team!



In today’s competitive world you find a medical spa, spa, or wellness center on every corner. Many see that as a challenge and most begin competing on price and playing the price war games. This type of action leads to slim profits or none at all.   
Instead, it's best to compete on expertise and differentiation, so you can raise your prices and earn your true worth!  
Let’s start with some facts: 
Consumers are more likely to find your medical aesthetic practice online using their handheld devices. They go searching on Google to find what they’re looking for and they make their decision based on Read More...

Happy Mother's Day


As I was climbing the corporate ladder during my first career in the hospitality industry, I had to start writing memos, manuals, training material for my team, etc. The fact was that I had no idea how to write. I had to learn fast. I would sit and stare at the back then the blue screen. You know the feeling, right?

Lord knows, when I started, I was not so great at it. I knew that I had to learn and start doing it, the more I wrote, the better I got. Why am I telling you this? Because writing is a great way to express your thoughts, relay a message to the team, train, and keep clients and the team engaged, share your voice!! Writing is a very important principle to help you market your business effectively and attract new clients to you. Many medical aesthetic professionals still avoid writing even though it’s a huge differentiator with their positioning!

Having been there myself, I knew there had to be a simpler way to get all of you to start writing, and sure enough, I figured it out. We came up with a seminar called Write Your Book In One Weekend! Yes, for real. Here are some examples of people just like you who published their books and who have improved their positioning and succeeded more! And if they can do it, so can you!

To learn more about this event go to and check out the upcoming seminar we are hosting this month so you too can write your book in one weekend! Show potential clients that you are the expert and improve your positioning.

It’s time to differentiate!

Happy Mother's Day

Congratulations to Shannon King!

Congratulations to Shannon King!


Shannon is a Flying High member, and she attended the Leap Ahead seminar, where we shared the entire business model we teach. One of the Systems we talked about was the S.A.C.R.E.D. System. Shannon went home and started implementing. She implemented the “Getting To Know You” consultation. Here is what she had to say.

“Doing that allowed me to go from à la carte services to clients purchasing customized programs with a treatment plan and then starting memberships. It changed my way of thinking and how I offer services to my clients. I look forward to implementing the rest of the systems.
Instead of generating hundreds of dollars now, we generate thousands from each consultation.”
 Thanks to the InSPAration Team!

Guest Consultation Bundle

In her first 2 consultations with the S.A.C.R.E.D. System, Shannon generated over $8K in 2 hours.

Le Meilleur Beauty & Wellness

Congratulations to Shannon and her team for all their accomplishments and their Success!

We love having them as part of the InSPA community!

If you have a success story, share it with us!

Not a member? Reserve a Success Planning Session and let us show you how we can help!

Happy Mother's Day

Visit the InSPAration Management YouTube channel

and get inspired!

Subscribe and receive the “Dori Talks” and

the “Meet the Experts” notices as we publish, so you can

continue to grow your medical aesthetics business!

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