I am often surprised at the number of spas that aren’t focusing on building an e-database for their spa or medi spa. In order to experience growth and sustainability, building your database is a must. Your database should include the guest’s name, phone number and most importantly, their e-mail address.
E-marketing for spas can increase your traffic exponentially, and it is simple and inexpensive. If you’re not focusing on building your e-database, you could be missing out on a lot of business.
Here are 7 Bright Ideas on how you can build your database quickly and easily:
Place a register-to-win on the homepage of your website. Encourage the visitor to provide you with their name and e-mail address.
Include a place to sign up for your newsletter on the home page of your website.
Any time you attend an event or host an event, collect people’s information; gather as many business cards as possible.
When guests visit your spa, provide them with an intake form that includes a space for them to provide their e-mail address.
Negotiate a link on other businesses’ websites who compliment your business, and ask them to place a register-to-win on their website or a link swap.
Ask other businesses with a large e-database to send your newsletter to their database, and invite those people to opt-in and register for your newsletter. This can build your database very quickly; we know because we’ve done it!
E-mail guidelines:
Organize your list — use your software program or Constant Contact.
Make sure to ask permission before using a guest’s e-mail address.
Keep your list updated.
Always include an opt-out or unsubscribe link in your emails.
Want to have website updates, monthly e-zine content and design, e-mail promotions and social media presence? Let us do the work for you with Done For Me Spa Marketing!
What are you doing to build your e-database? Share your experience in the comments below!
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.