Tips for Building Your E-mail Database


I am often surprised at the number of spas that aren’t focusing on building an e-database for their spa or medi spa. In order to experience growth and sustainability, building your database is a must. Your database should include the guest’s name, phone number and most importantly, their e-mail address.

E-marketing for spas can increase your traffic exponentially, and it is simple and inexpensive. If you’re not focusing on building your e-database, you could be missing out on a lot of business.

Here are 7 Bright Ideas on how you can build your database quickly and easily:

  1. Teach your receptionists to collect information from callers, such as name and e-mail address.
  2. Place a register-to-win on the homepage of your website. Encourage the visitor to provide you with their name and e-mail address.
  3. Include a place to sign up for your newsletter on the home page of your website.
  4. Any time you attend an event or host an event, collect people’s information; gather as many business cards as possible.
  5. When guests visit your spa, provide them with an intake form that includes a space for them to provide their e-mail address.
  6. Negotiate a link on other businesses’ websites who compliment your business, and ask them to place a register-to-win on their website or a link swap.
  7. Ask other businesses with a large e-database to send your newsletter to their database, and invite those people to opt-in and register for your newsletter. This can build your database very quickly; we know because we’ve done it!

E-mail guidelines:

  • Organize your list — use your software program or Constant Contact.
  • Make sure to ask permission before using a guest’s e-mail address.
  • Keep your list updated.
  • Always include an opt-out or unsubscribe link in your emails.
  • Protect your email list.

What can you market to your database?

  • Monthly e-news
  • Special offers
  • New products or services
  • Parties or special events
  • Press release
  • Service reminders
  • Last-minute appointment specials

dfmm-save-time-moneyWant to have website updates, monthly e-zine content and design, e-mail promotions and social media presence? Let us do the work for you with Done For Me Spa Marketing!

What are you doing to build your e-database? Share your experience in the comments below!

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