
Here’s a little sneak-peek of what is on the CD:
I. Knowing Your Numbers At what capacity is your spa currently operating? By knowing your capacity you will be able to set a target as to how many memberships you need to sell, or how many memberships you’re able to accommodate. II. Types of Memberships There are many different types of membership programs you can offer beyond just massage. You can offer wellness programs, specific programs for acne, weight management, massage or facial programs, and so much more. Don’t get stuck on only massage programs! Get creative! III. Pricing Your Memberships Don’t compete on price, compete on experience. If you compete on price alone, you will lose. You need to make it difficult to compete on price. Stop the apple to apple comparison/ Instead make it an apple to orange comparison! IV. Membership Management Tools You can’t have a great membership program if you don’t have the right software program to manage it. Do your homework and have a software program that will support your spa membership program and track your finances, as well as the usage of memberships in your spa or medi spa. V. Membership Agreement Guidelines Don’t forget about dotting your I’s and crossing your T’s. You need to have an agreement guideline to outline your program and clarify to your consumers what the agreement is. VI. Creating Your Membership Marketing Material This is where most people drop the ball. You can have the best membership program, but if you don’t market it appropriately, you won’t succeed. VII. Planning and Launching Your Membership Now that you have planned out your membership program, it’s time to prepare to launch your campaign and ensure success! VIII. Sales Strategies & Goals Get your sales material and strategies outlined in detail. This is absolutely essential for succeeding! IX. Team Training If you expect your membership program to be successful, you will need to train your spa team on how to promote and sell the memberships. X. Measuring Your Results Tracking membership sales and measuring results is very important. It allows you to see what works and what doesn’t, so you can make changes as needed.