Setting goals in your spa is a very important business and personal tool. Unfortunately, many spa owners do not set goals on a regular basis. As a matter of fact, a Harvard University study published that only 3% of the American population set goals in writing. Napoleon Hill, the author of the bestselling book Think and Grow Rich, says, “A person without a goal is like a ship without a rudder.”
As a spa leader, it’s up to you to set the overall goals for your spa or medi spa.
Set monthly volume goals for:
- Service volume
- Retail Volume
- Other programs
Divide the overall goals by department. Next, divide each spa department’s goal by the number of team members within that department. Now each person has their own goal or target to achieve.
At the beginning of each month, the spa leader should pass out department and individual targets to each person, and at the end of the month, measure these targets against the spa team’s actual performance.
The following is the SMART method of setting goals:
- Specific: Goals need to be specific and clear.
- Measurable: Track, evaluate and measure your progress.
- Attainable: Not too high, not too low.
- Relevant: Relevant to the grand scheme of the goal.
- Time-bound: Have a starting and an ending point.
If some of your spa team members are not achieving their goals, take the time to train and coach them in order to improve their performance. Create a Spa Employee Manual that includes a detailed spa position descriptions for each team member.
How has setting goals changed your business? Tell us in the comments below!
