Let’s face it, we all have good intentions when it comes to reaching our financial goals in our spas or medi spas. How can you insure that intention is maximized? By planning! Read the following 8 Tips to Reach Your Financial Goals! 1. Set up a spa gift card display area in
Is your boutique piquing your guest’s interest and generating a profit? If the answer is no, it may be time to assess the effectiveness of your boutique. A profitable boutique takes planning, managing and tracking. The following tips will help you create an attractive and profitable spa boutique! Inventory Management Run
Every business needs a cash flow surge! What is a cash flow surge and how do you experience one? A Cash Flow Surge is a strategy that provides you with a sudden boost of revenue to help you generate a large sum of money quickly to improve overall cash
When was the last time you called a spa, and experienced their reception department? Too often many spa leaders overlook the impact of their reception and reservation on their bottom line. Spas are losing new guests and missing out on sales because their R&R are not delivering a great guest
When your spa team thinks of sales, something terrible comes to mind. Let’s face it: No one really likes to sell. Your team would rather provide a great spa experience. Selling is for the brave. If you want stellar spa growth rates year after year, you need to focus on
Fact: It costs you five times more to acquire a new client than to keep existing ones who are already buying products and treatments from your spa. You get more sales from these established relationships, too. There is a wealth of potential for more retail sales and upgrade opportunities in
Events are great to generate buzz, increase revenue, gain new clients, and recognize your loyal ones. Ideally, you want to host your event prior to Thanksgiving. But if you can’t, you want to do it at the beginning of December before everyone gets
November Madness is here! Are you getting prepared for Black Friday, Small Business Saturday, and Cyber Monday? Make the most of this exciting time of year and watch your sales soar! Spa gift cards are a popular idea! They are easy, fun, and who doesn’t want a day at the
Here we are with the last post from our series of Copywriting That Sells! In the last post, we went over the second set of steps that you need in order to craft effective copywriting. We covered the significance of relaying treatment results and calling your readers to action. Now
This is the second post of our series on Copywriting That Sells! In the last post, we discussed the effectiveness of spa advertisements and the importance of good copywriting in your campaigns. We also went over the first three key steps to use when copywriting to make it professional and relatable
How effective are your ads? Sad but true, many spas don’t know the answer to this question. Spas rarely track how guests hear about them. You can’t improve what you don’t measure. It’s time to start tracking your ad campaign’s effectiveness. Writing is truly an art form and crafting effective ad
Membership and loyalty programs have been in existence for years by companies such as Sam’s, Costco, AAA, churches, country clubs, and airlines. They have utilized them over and over very successfully. Now, even the spa industry is on the band wagon! In 2009, Massage Envy opened their first location offering