Is your boutique piquing your guest’s interest and generating a profit? If the answer is no, it may be time to assess the effectiveness of your boutique.
A profitable boutique takes planning, managing and tracking. The following tips will help you create an attractive and profitable spa boutique!
- Run reports to identify your product mix performance. This report should be generated by product, by brand and by type to identify your best, medium and low sellers. Then, identify the most and least popular price point to determine how much your guests are willing to spend on products and merchandise.
- Who within your spa is responsible for inventory management and boutique performance? Identify that person and outline their responsibilities.
- When you display spa products, attempt to tell a story. Show the professional treatment and the at-home care that goes with it.
- Use props such as bowls, cups, trays, frames, and accessories to add decorative flair to the display.
- Identify products’ natural ingredients and purchase them at local grocery stores, florists, etc. Incorporating these natural ingredients/elements will add unique ambiance and great character to your display area. Items such as flowers, leaves, botanicals, fruit, dried herbs, and shells will add interest to the merchandise display.
- Reserve one shelf for your promotion or monthly special.
- Don’t overcrowd your shelves. Remember, less is more.
- Rotating your merchandise is key. It gives the impression that you have new items, even when you don’t!
- Testers are essential to selling products. Most people like to touch, smell, and feel products. Make sure you give them the opportunity. Department stores generate a substantial amount of sales with the sampling model; you can, too!