Every business needs a cash flow surge! What is a cash flow surge and how do you experience one?
A Cash Flow Surge is a strategy that provides you with a sudden boost of revenue to help you generate a large sum of money quickly to improve overall cash flow.
To experience a cash flow surge, you have to have a strategy and a plan. In this article, you will discover 4 strategies you can implement to gain a BIG Spa cash flow surge.
1. Host An Event
money How to Create a Cash Flow Surge!An event is a great way to boost revenue. Invite all of your VIP clients. Ask them to bring a friend and host a great party. Team up with other businesses and have them invite all of their VIP clients. Team up with florists, catering, winery, clothing, jewelry, fitness, yoga studios, etc.
The goal is to gain new clients, make it fun, and make a lot of money. During the event, you will make an offer to generate revenue. For example, use spa dollars toward purchasing gift cards. The guests may purchase a gift card for $200 and receive $40 spa dollars for free. Or, purchase a gift card for $350 and receive X amount of spa dollars for free.
This is a proven-effective way to sell a ton of gift cards during the event.
Make sure everyone knows this offer is valid only during the event.
2. Launch a Referral Campaign
A referral campaign is a great way to increase the number of clients and boost revenue. You can have a 30-day campaign where your entire team is focused on asking every guest to refer someone new to the spa. The campaign is “refer a friend and have the opportunity to win XYZ, a value of $ _______.”
You can inform everyone that the drawing will take place at the end of the month.
Do an event for all the new potential clients so you can introduce them to the spa and make them an offer to experience your spa. You just boosted the number of new qualified clients in 30 days.
3. Offer Spa Treatment Series with Bonuses
Series are a great way to have a cash flow surge. You can launch a big campaign to inform your database of a special series you are offering. An example of a series can be, “Purchase any four treatments from the following options and receive the following bonuses.” Don’t discount the treatments.
4. Train Your Spa Team to Sell Memberships
Though more and more spas are offering memberships now, which is great, but often the number of memberships sold is not worth mentioning. I want you to be like Amy Hathcox from Amy’s Day Spa in Tampa. She’s been a member of the InSPAration Management community for many years. She focused on selling memberships and was able to increase her revenue by 83% over the previous year by selling memberships. My recommendation is to train your team to promote memberships. We did an entire CoachMe Gold module on it. If you did not hear it, you owe it to yourself to do so. This is the best cash flow surge you can have in your business because it generates monthly cash flow for you!!
Get Your Module Now & Gain Your Cash Flow Surge!
Did you like this article?