July 2015-How to Create a Cash Flow Surge!

A note from Dori

Mom & Dad

June was a very sad month for my family and me. On June 17th, my mom moved on to heaven. She suffered from Dementia. We noticed her behavior changing about three years ago and in June, she decided it was time to move on to heaven. I loved my mom so much. She was the best mom! She raised 5 of us. She was a domestic engineer all of her life. We were her whole life. My mom and dad were married for 66 years. You don’t hear that very often. 🙂

For the last few years, I spent a lot of time with my mom and dad. I practically lived at their house whenever I was not traveling.  I am so glad I did!  I will cherish these memories for the rest of my life.

Dementia and Alzheimer’s are terrible diseases and they are affecting millions of people worldwide.  In fact, 1 in 3 seniors die from Alzheimer’s or Dementia. It’s now the 6th leading cause of death in the United States. With these types of statics, I am sure there are members of our community who have relatives or loved ones who also suffer from this terrible disease.

I am dedicating this issue to all of our loved ones and I want to raise money to help researchers find a cure so we can prolong the lives of the people we love.

By 2025, the number of people age 65 and older with Alzheimer’s disease is estimated to reach 7.1 million — a 40 percent increase from the 5.1 million age 65 and older affected in 2015. By 2050, the number of people age 65 and older with Alzheimer’s disease may nearly triple, from 5.1 million to a projected 13.8 million, barring the development of medical breakthroughs to prevent or cure the disease. These are scary numbers and we need to do something about them.

In this issue, I am going to share with you how to have a cash flow surge and I am asking you to donate to this cause. For every person who purchases the specials we are offering in this issue, InSPAration Management will contribute 50% of the purchase towards the Alzheimer’s Association. Go Purple!

Read the Featured Article and learn How To Create a Cash Flow Surge! Be innovative and implement some of the strategies.

In the Bright Idea, discover The Importance of Having a Spa Team Business Curriculum to help you train your team on how to increase revenue and make more money.

In the Dori Recommends, you will see how to boost your sales with make-up! Don’t let your make-up sit around collecting dust.

Just because it’s summer, don’t think its ok to be slow. It’s NOT. You can still make a lot of money during the summer months. You just have to implement the content of this e-zine and you will be on your way to a big cash flow surge! Transfer the heat to your business. It’s time to make a lot of money!

Please help us help others!

and the InSPAration Management Team
spa_business_secret_book_sidebar P.S. A Gift for YOU!
Go to InSPArationManagement.com and order your copy of my new book,
Spa Business Secrets to Increase Profits, for only the price of shipping and handling!

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CoachMe Gold – Financial Freedom
Topic: Finding The Ideal Buyer For Your Business
Date: July 21st, 2015 – Join Us!

Expert Interview
Topic: Make Money With Makeup!
Date: July 6th, 2015 – Join Us!

CoachMe Gold – Reinvent Your Business! Volume II
Topic: New Wellness Revenue Streams For Unique Positioning
Date: July 7th, 2015 – Join Us!

CoachMe Gold – Make Your Spa Social Media Work For You!
Topic: Pinterest For Spas
Date: July 28th, 2015 – Join Us!

CoachMe Platinum
Meeting on July 21st & 22nd, 2015

Not a CoachMe member yet? You owe it to yourself to check it out so you can experience business growth!


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Leap Ahead Seminar – Orlando, FL

Registration is open for August 17th – 19th.
Reserve your seat now!


Every business needs a cash flow surge! What is a cash flow surge and how do you experience one?

A Cash Flow Surge is a strategy that provides you with a sudden boost of revenue to help you generate a large sum of money quickly to improve overall cash flow.

To experience a cash flow surge, you have to have a strategy and a plan. In this article, you will discover 4 strategies you can implement to gain a BIG Spa cash flow surge.

1. Host An Event
An event is a great way to boost revenue. Invite all of your VIP clients. Ask them to bring a friend and host a great party. Team up with other businesses and have them invite all of their VIP clients. Team up with florists, catering, winery, clothing, jewelry, fitness, yoga studios, etc.

The goal is to gain new clients, make it fun, and make a lot of money. During the event, you will make an offer to generate revenue. For example, use spa dollars toward purchasing gift cards. The guests may purchase a gift card for $200 and receive $40 spa dollars for free. Or, purchase a gift card for $350 and receive X amount of spa dollars for free.

This is a proven-effective way to sell a ton of gift cards during the event.

Make sure everyone knows this offer is valid only during the event.

2. Launch a Referral Campaign
A referral campaign is a great way to increase the number of clients and boost revenue. You can have a 30-day campaign where your entire team is focused on asking every guest to refer someone new to the spa. The campaign is “refer a friend and have the opportunity to win XYZ, a value of $ _______.”

You can inform everyone that the drawing will take place at the end of the month.
Do an event for all the new potential clients so you can introduce them to the spa and make them an offer to experience your spa. You just boosted the number of new qualified clients in 30 days.

3. Offer Spa Treatment Series with Bonuses
Series are a great way to have a cash flow surge. You can launch a big campaign to inform your database of a special series you are offering. An example of a series can be, “Purchase any four treatments from the following options and receive the following bonuses.” Don’t discount the treatments.

4. Train Your Spa Team to Sell Memberships
Though more and more spas are offering memberships now, which is great, but often the number of memberships sold is not worth mentioning. I want you to be like Amy Hathcox from Amy’s Day Spa in Tampa. She’s been a member of the InSPAration Management community for many years. She focused on selling memberships and was able to increase her revenue by 83% over the previous year by selling memberships. My recommendation is to train your team to promote memberships. We did an entire CoachMe Gold module on it. If you did not hear it, you owe it to yourself to do so. This is the best cash flow surge you can have in your business because it generates monthly cash flow for you!!

Get Your Module Now & Gain Your Cash Flow Surge!

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The Importance of Having a Spa Team Business Curriculum

Do you know what the biggest challenge facing the spa industry is?
It’s the lack of business training. Most spas hire people, they put them through technical training, but rarely do you teach them business. Do you want your team to be more successful? Of course you do! How can you improve your team performance so they can generate more revenue for themselves and for you spa? By tapping into a ready-to-go training module that focuses on spa business and success. The Bright Idea is for you to have the Spa Management Essentials Series-Volume II and Volume III. There are 24 spa business training modules designed specifically for your team. You don’t have to figure out what to train your team on. We’ve done the work for you. All you have to do is host a team meeting and use the material to train them, implement, and enjoy your success!

Go to www.CoachMeGold.com to explore all the modules and start your business curriculum training for improved performance.

Watch the episode of Spa Biz TV.


Make Money With Makeup!

Make up is a big missed opportunity within spas and medi spas. If you want to learn how to increase your make-up revenue, you must join us for the next CoachMe Expert Interview on July 6th, at 3pm. My expert guest this month is Leslie Christin. She is the founder and CEO of Cara Cosmetics. Join and discover effective strategies to help you boost your make-up revenue!

Click Here To Learn More & To Reserve Your Spot!

Join by July 4th & gain access to the two previous interviews as a bonus!

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Spa Management Essentials Volume II

The ideal spa business training curriculum for your team!!

Do you own a spa and are looking for easy ways to enhance your management skills? Or perhaps you have a spa manager, director, or even department leads that need to sharpen their skills and lead their teams to peak performance?

As a spa or salon owner, you have many responsibilities. You wear many hats and try to be there for everyone, right? If you want your spa business to grow, you need a solid management team helping you. The problem is that there aren’t too many options when it comes to training tools for your management team. That is why we created Spa Management Essentials Volume II.

You Will Receive:

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  • checkmark right Discover The Importance of Tapping into Experts Advice! 12 CDs
  • checkmark right Discover The Importance of Tapping into Experts Advice! 12 Modules
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Click here to learn more about CoachMe Platinum!


Happy July!

Founder and CEO – Dori Soukup

InSPAration Management is a business firm dedicated to assisting spa professionals with growing and enhancing their business. We help spa owners and leaders maximize their spa’s potential through consulting, advanced business education, and coaching.

Whether you’ve been in business for years or are just starting out, we can help. Read more.

Education: InSPAration Management offers advanced spa business education via seminars and webinars to spa professionals. We can positively impact your career and your business. Read more about the Spa Leadership Seminar.

BizTools: Select from budgets, compensation plans, position descriptions, marketing, and more! Discover BizTools

Contact us to learn how we can help you grow your business and find success through InSPAration!

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