“What is a Good Growth Amount to Set for My Medical Spa Team?”

Hi there, Dori Soukup here, with another Question of the Week.

This week’s question came to us from Natalia from Pennsylvania. She’s saying, “I’m setting new goals and I want them to be realistic. What would be a good growth amount to set for my team?”

Every beginning of a new year, whether it’s January or February, I get this question. A lot of people ask me, “Exactly what is a realistic goal to set?”

I have my own opinion about that because a lot of people think you should grow 10%, maybe 20%. I don’t believe in that kind of growth. I believe in exponential growth.

Just to give you an idea, InSPAration Management last year grew 52%. If I can do that, why not you? But not only that. I’m not saying, “Oh, I’m just so great that my company grew a lot.” But we have a lot of clients in our community who are members. Whether they’re Titanium, Platinum or Bronze, they all are experiencing exponential growth. The people who apply change and the people who implement can really double, sometimes triple their business.

I don’t want you to have limiting beliefs. I don’t want you to cripple your growth by setting low expectations. You can set nice, hearty goals if you want. But you’ve got to do the work to be able to achieve them. There’s nothing worse than setting a goal, but then you don’t train your team. You don’t role play. You don’t practice. You don’t measure. You don’t set consequences. Then, of course, you’re not going to grow. I want you to set goals that you can achieve.

I want to share with you one example from a client. They are Platinum members. They are Dr. Lazzaro, his wife, Linda, and his daughter, Brianna. They just sent me their year-end numbers. They grew their service revenue by 78%. They even beat me. Their retail numbers went up by 83%. We’re talking annual growth. I’m not talking just one month. I’m talking for the entire year. Their membership sales went up 108%.

So if the Aestique Med Spa can achieve this, so can you. When we set goals with Linda and Brianna — they manage, Dr. Lazzaro is actually a plastic surgeon, and then they manage the med spa — we wanted to really grow the business. So why not set great, achievable goals?

But the thing that made them different to be able to achieve this is the training and the application of the systems and the structure that they followed from what we teach. Now I’m not taking all the credit here. Believe me, they did the work. I was simply the guide. I gave them the information, and I helped them walk through it.

So to answer your question, why set little goals? Why settle for 10% or 20% if you can do 30%, 40%, 50% or even 70%, like they did?

So, set up a private coaching call. Let me help you set some goals with your team. I’ll be able to guide you too so you can reach this kind of success. So do the work, set those big goals and start your path to achieving them.

I hope I answered your question. I’ll be more than happy to help you, Natalia. Let us know how we can help.

So until next time, you set your great goals and I hope that you achieve them too. Stay inspired!

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