“Any Suggestions on Where to Start Making Changes in My Medical Spa?”
Hi there, welcome. Dori Soukup here, with another Question of the Week. This week’s question came to us from John from Massachusetts. John is asking, “I want to make changes this year, but I’m not sure where to start. Do you have any suggestions?”
Well, of course, I do, John. I have lots of suggestions about change. In the issue of the February InSPAration Moments, I have a featured article about change. I have a webinar about change. And I have a couple of other suggestions for you about change in that issue. You should really start there because I went in-depth about some things that you can do to really help make changes.
The featured article was about how to apply change that will make you millions. But to answer your questions about where you should start, you should really start by assessing your current business.
There are a few areas you need to assess. One is your financials. Two, your operation. Three, your compensation. Four, your sales and marketing model. And five, your guest experience. There are five things that you should assess.
You need to see what you’re doing well and what you need to improve. Once you’ve identified what needs to change, then you need to get your hands on proven-effective models that will allow you to implement the change and gain the results that you’re looking for.
One of the big mistakes people do when it comes to change is they don’t do it systematically. You have to be very careful. Make sure you have the solid structure that you need to implement it and then the model that needs to go with the implementation process.
You really need to be ready for change because your team is not going to be too happy with it. You might have some pushback. You might have some negativity. You have to really show them what’s in it for them. You have to communicate why you’re doing this change. So, there’s really a lot that goes into planning change to make sure that it’s effective.
But to answer your question about where do you start, start by making that assessment. Let’s see what you need to improve and then apply the right model to implement the proper changes.
I can definitely help you with that, John. That’s really what we do. As a matter of fact, I shared some great success stories on the webinar. I highly encourage you to go and watch it. It’s on the free InSPAration page. You’re going to be able to hear me telling you about case studies of people just like you who have implemented the changes that are recommended by InSPAration Management. These changes led them to increase their business by seven figures. And if they can do that, so can you.
I’m so excited that you are aware because that’s really where it starts. It starts with awareness. Now that you know you need to make the change, all we have to do is come up with a plan to implement it.
I’m so glad you asked this question. If you do have a question, make sure you send it to Dori@InSPArationManagement.com so I can help you too. Until next time, stay inspired!