Last month’s featured article was about assessing your spa/medical spa business and reflecting on the previous year. This month, I want to ask you, how many changes did you make last year in your business? What improvements did you implement to your spa or medical spa business? If you are like many people I know, most fight change. Not only leaders, but also teams. Most tend to get very comfortable doing the same thing and don’t see the need to change. That is the danger zone. If you are here now, you better snap out of it.
Let’s look at two major companies: Sears and Kmart. These companies did not change. They got stuck doing the same thing over and over and look where they are now. Poof, gone! Sears should have been Amazon. They had the catalogue market for many years but instead of innovating and taking their catalogue online they were stuck. They fought change. They got swallowed up and vanished. Same with Kmart. Walmart and Target came into the picture and took their market share. Why? Because Sears and Kmart did not change.
You might be thinking: Okay, but I am not Sears or Kmart. It does not matter. The point here is that competition is fierce. If you don’t keep innovating, changing and improving your processes, guest experience and results, someone else will take your market share and you will be left out in the cold.
5 common reactions to change:
- Denial – We’ve always done it this way
- Resistance – We’ve tried that, and it did not work