This month, as we celebrate LOVE, I want to encourage you to Fall in Love with Change. You know the statement, “doing the same thing over and over and expecting different results is the definition of insanity.” When I take on new clients, the most common thing I notice is the lack of change in their medical spa business. Many are stuck repeating what they’ve done in the past and are fearful of making modifications.
Read the Featured Article and discover why you should Fall in Love with Business Changes! Change is not the enemy. Lack of…Read More
In theBright Idea.
Receive a copy of my new book! Yes, it’s available now on Amazon and…Read More
In theDori Recommends.
Join us for the new Recipes For Success and learn how to train your medi spa team and improve management communication to maximize performance. Read More
Your Valentine’s Day Gift Join us for a complimentary Zoom webinar!
Feb 19th at 2 pm Eastern
During this one-hour complimentary Zoom Webinar, you will discover four strategies you must do to implement change in your medi spa.
Make the case for change – learn why and what you need to change in your business to increase revenue and why
Effectively communicate the change so you gain team buy-in
Implement secrets that lead to millions
Review success stories from people like you who made adjustments and are making a ton of money
Live Q&A to answer any questions you may have about change and implementation
Last month’s featured article was about assessing your spa/medical spa business and reflecting on the previous year. This month, I want to ask you, how many changes did you make last year in your business? What improvements did you implement to your spa or medical spa business? If you are like many people I know, most fight change. Not only leaders, but also teams. Most tend to get very comfortable doing the same thing and don’t see the need to change. That is the danger zone. If you are here now, you better snap out of it.
Let’s look at two major companies: Sears and Kmart. These companies did not change. They got stuck doing the same thing over and over and look where they are now. Poof, gone! Sears should have been Amazon. They had the catalogue market for many years but instead of innovating and taking their catalogue online they were stuck. They fought change. They got swallowed up and vanished. Same with Kmart. Walmart and Target came into the picture and took their market share. Why? Because Sears and Kmart did not change.
You might be thinking: Okay, but I am not Sears or Kmart. It does not matter. The point here is that competition is fierce. If you don’t keep innovating, changing and improving your processes, guest experience and results, someone else will take your market share and you will be left out in the cold.
5 common reactions to change:
Denial – We’ve always done it this way
Resistance – We’ve tried that, and it did not work
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.