Here we are half way through the year. It’s a good time to do your
mid-year assessment. How much growth are you experiencing so far
this year? If you are not growing at the rate you were aiming for,
maybe it’s time to improve your marketing and increase your traffic.
I am dedicating this issue to improving your marketing and sales!
In the Featured Article, you will gain strategies on how to Turn Up The Heat and Experience Business Growth. Discover how to grow your business exponentially by segmenting your database.
Discover how you can Reactivate Lost Clients. You work hard to gain new clients, and sometimes they forget about you and they don’t come back. There are ways to get them back.
CoachMe Expert: Cindy Cobb – NP, CEO – Allure Enhancement Center
Join us for the next CoachMe Expert interview and meet Cindy Cobb founder of Allure Enhancement Center in Lafayette, Lo. Discover how to offer multiple revenue stream with your spa or medi spa to maximize revenue and growth.
Cindy is a CoachMe Platinum Member, Done For Me Marketing Member, A Leap Ahead graduate, and a published author!
Turn Up The Heat and Experience Spa and Medi Spa Business Growth
One way to Turn Up the Heat and Grow your Business is to segment your database by age, gender and interest, for example.
How do you segment? You send out a survey to your database asking them certain questions that will help you segment them into different lists. Examples include male, female, age groups, parents with kids and special interests. Then, you implement the following marketing strategies.
Create spa and/or medi-spa marketing campaigns for each segment of your database, speaking directly to them and their needs.
1. Male specific spa marketing
The women-to-men ratio of spa goers now is “80% women to 20% men.” You can tap into your women database and launch an entire campaign to market to the men in their lives. Your campaign should include an event to introduce their men to your spa or medi spa and share all the benefits they will gain from your products and treatments.
During the event, you can have a speaker educating your guests on how men can be healthier, look younger and de-stress, for example. Choose topics you would like to focus on. This will bring forth the importance of visiting the spa and the role your spa or medi spa can play in helping men obtain or maintain a healthier lifestyle and look their very best.
Make an enticing offer the night of the event to get them into the habit of visiting the spa. Create lists in your MailChimp or Constant contact or whatever platform you use, and send out targeted emails to each list.
2. Teen acne campaign for back to school
In the survey, you should ask if they have children. Provide yes, no and age boxes for them to check.
Identify the parents with teenagers and send out an acne campaign to sell them on your acne membership. CoachMe Platinum member Beth Pestotnik did this several years ago, and she has more than 100 teenage members who are addressing their acne concerns. You can do the same and generate thousands of dollars each month.
3. Healthy-aging programs
Segmenting by age is key. Marketing by age group is a lot more effective. Take the 40 + and market all your healthy-aging programs: Bioidentical hormones, weight management, vaginal rejuvenation, CoolSculpting, hair restoration, etc.
Don’t wait! Go ahead. Segment your database and offer solutions to each target marketing, and your spa business will grow exponentially.
Are you still practicing Push Marketing? Try Pull Marketing instead.
Want to know the difference? Pull Marketing is when people are drawn to you because of your positioning.
If you are tired of spending money on ineffective marketing strategies, it’s time to improve your positioning. Watch this video and see how I practice authority marketing and all the benefits it provides.
Register for the next interview with Cindy Cobb, founder of Allure Enhancement Center in Lafayette, Lo.
Discover how to offer multiple revenue stream with your spa or medi spa to maximize revenue and growth.
We are offering you a special price because you are a member.
You will receive the CD and the manual for only $150. The manual comes to you as a Word document, so you can customize it. The audio can be a CD or an MP3 file that you can download, listen and implement.