Events Calendar at a Glance
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July 5th, 2017 / 4:00pm Eastern
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NEW – CMG Genius Revenue Strategies
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Join us and discover how double your business with referrals.
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July 7-9 – Las Vegas
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Tradeshow: The Aesthetic Show
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Join Dori for her lectures:
- Generate revenue from retail sales
- Don’t compete on price, compete on expertise instead.
Make sure you also stop by booth 420 & see us!
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July 15th-16th / 9:00 am Eastern
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Write Your Book in One Weekend Seminar
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Authority Marketing is, the strategic
process of systematically positioning you and/or your
organization as the leader, the expert, the celebrity
and the “Go-To” Spa and or Medi Spa in your community.
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July 25th, 2017 / 3:00 pm Eastern
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CoachMe Expert: Cindy Cobb – NP, CEO – Allure Enhancement Center
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Cindy Cobb
Join us for the next CoachMe Expert interview and meet Cindy Cobb founder of Allure Enhancement Center in Lafayette, Lo. Discover how to offer multiple revenue stream with your spa or medi spa to maximize revenue and growth.
Cindy is a CoachMe Platinum Member, Done For Me Marketing Member, A Leap Ahead graduate, and a published author!
Register now for this free membership!
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August
14th, 16th / 9:00 am Eastern
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Leap Ahead Leadership Seminar
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The InSPAration Management LEAP Ahead
Leadership Seminar is a 3-day event where you will
receive a PROVEN Spa / Medi Spa blueprint on how to
elevate your success.
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Featured Article
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Turn Up The Heat and Experience Spa and Medi Spa Business Growth
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One way to Turn Up the Heat and Grow your Business is to segment your database by age, gender and interest, for example.
How do you segment? You send out a survey to your database asking them certain questions that will help you segment them into different lists. Examples include male, female, age groups, parents with kids and special interests. Then, you implement the following marketing strategies.
Create spa and/or medi-spa marketing campaigns for each segment of your database, speaking directly to them and their needs.
1. Male specific spa marketing
The women-to-men ratio of spa goers now is “80% women to 20% men.” You can tap into your women database and launch an entire campaign to market to the men in their lives. Your campaign should include an event to introduce their men to your spa or medi spa and share all the benefits they will gain from your products and treatments.
During the event, you can have a speaker educating your guests on how men can be healthier, look younger and de-stress, for example. Choose topics you would like to focus on. This will bring forth the importance of visiting the spa and the role your spa or medi spa can play in helping men obtain or maintain a healthier lifestyle and look their very best.
Make an enticing offer the night of the event to get them into the habit of visiting the spa. Create lists in your MailChimp or Constant contact or whatever platform you use, and send out targeted emails to each list.
2. Teen acne campaign for back to school
In the survey, you should ask if they have children. Provide yes, no and age boxes for them to check.
Identify the parents with teenagers and send out an acne campaign to sell them on your acne membership. CoachMe Platinum member Beth Pestotnik did this several years ago, and she has more than 100 teenage members who are addressing their acne concerns. You can do the same and generate thousands of dollars each month.
3. Healthy-aging programs
Segmenting by age is key. Marketing by age group is a lot more effective. Take the 40 + and market all your healthy-aging programs: Bioidentical hormones, weight management, vaginal rejuvenation, CoolSculpting, hair restoration, etc.
Don’t wait! Go ahead. Segment your database and offer solutions to each target marketing, and your spa business will grow exponentially.
Need help? Call us. Or write us at info@InsparationManagment.com.
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