Would you like to create a face-to-face marketing experience that engages your audience and improves your bottom line? Participating in trade shows and special events can help you do that. If you are thinking about participating in a trade show, here are a few things to consider before you get started. Do your homework Do your preliminary homework before agreeing to participate in a trade show. Review the pertinent details of the trade show like vendor fees, refund and cancellation policies, and target audience information. You should also review your budget to be sure that you can handle the related expenses. Consider travel and food-related costs. You also want to make sure that your company is ready for the endeavor of a trade show or large scale event because if it is carried out properly, it could mean favorable returns for your company. Attractive Displays If your budget allows, enlist the help of a trade show or event planning company to help bring your display to life. Hargrove Inc., a company that specializes in trade shows, special events, and custom exhibits offers the following advice on displays: Your display is an opportunity to connect with audiences; it is a chance to build your brand, showcase a product, provide information and inform attendees about your goods and services. Decide where to start Is your company ready for a large-scale bridal show, or is a smaller community event more suitable? This is definitely a question for consideration when you are deciding where to start. If you need help finding events that are a good fit for your company, try looking through the local newspapers and local magazines.