Spring is in the air and the countdown for bridal, prom and graduation beauty campaigns is right around the corner. If you are looking for a few ideas to celebrate these exciting milestones, take a look at these suggestions. Prom Connect with your town’s local high schools or community centers and invite prom goers to participate in a fabulous prom preview. Have your makeup artists, nail technicians, and stylists on hand to preview and demonstrate makeup, hair, and nail looks for the special occasion. Your estheticians can provide skincare consultations and promote retail regimens for guests. Add a few snacks and small goody bags to your event and you are on your way to hosting a wonderful prom preview. Don’t forget to also reach out to your local formal wear shops and limousine companies for possible collaborations. Mother’s Day Start planning your retail efforts for Mother’s Day now. While gift cards and spa packages are nice, try offering specially marked gift sets priced at attractive and reasonable price points to encourage retail sales and appeal to new customers. Special gift with purchase promotions are also enticing. Weddings Host a mini bridal show; this could be a special event for your spa with a nominal fee for guests to participate. Offer mini manicures, mini massages, and skincare consultations. Between services, guests can chat with one another and visit cleverly selected vendors. Vendor possibilities include: Specialty gift shops, florists, cakes/hor de’ vours, and even musical groups such as a string quartet (you might even ask the string quartet to play one or two songs for the event). Graduation Who wouldn’t need a trip to the spa after all the exams, long nights of studying, and research papers? Have gift cards on hand for graduation and all the special occasions that bring spring to life!