In today’s competitive world, you can find a Spa, Medi Spa or Wellness
Center on every corner. This makes competing for business very
challenging. Many business owners decide to play the price wargame. This
practice leads to slim profits or none at all.
To compete or crush your competition, you have to differentiate yourself
from them.
Differentiation is the key to gaining a competitive advantage.
Here are the facts: Consumers are more likely to find your business on a
handheld device or online before anywhere else. They go searching on
Google to find what they’re looking for and they make their decision
based on what they see on websites. Here lies the problem. Most spa
websites are nothing but an online brochure. They simply provide
information and most look exactly the same. They lack engagement, opt in
opportunities, valuable and relevant information, a call to action and
the list goes on…
In this article, you will find 5 Secrets to Differentiate Yourself, so
consumers can find you and choose you over everyone else.
5 Differentiation Secrets to CRUSH Your Competition:
Secret 1. Write articles, blogs and publish a BOOK
Secret 2. Provide valuable consumer tips with VIDEOS
Secret 3. SPEAK, do podcasts and webinars
Secret 4. Host educational EVENTS
Secret 5. Publish Case Studies, Success Stories and
Testimonials
This Is called Authority Marketing! It is the best way and most
economical way to market your Spa, Medi Spa, and Wellness business.
What is Authority Marketing?
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The technical definition of Authority Marketing is: the
strategic
process of systematically positioning you and/or your spa or
medi spa as
the leader and expert in your community for what you do.
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It’s the art of positioning yourself and/or your business as the
authority, as the celebrity, as the credible expert to make you
and your
business the ‘go-to’ spa or medi spa.
Secret #1. Write articles, blogs and publish a
BOOK.
Writing about what you do and how you transform people’s lives is a big
differentiation factor. What do you think of someone who has written a
book? When I ask this question at seminars, I usually receive answers
such as: the person is an expert, they know what they’re talking about,
they are professional, successful and the list goes on. When I wrote my
first book, my business went on steroids! Writing your book will give
you the same results. Here are some of the reasons why you should write
a book.
1. POSITIONS YOU AS AN EXPERT
2. Sets you apart from everyone else
3. Become an authority, crush the competition
4. Use your book with the media to gain exposure
5. Raise your prices – charge more
6. Utilize it as a great marketing tool
7. Generate leads from your website – gain opt-ins
8. Gain free publicity with interviews
9. Make more money
10. Work less
You might saying, “Yes Dori, I would love to write a book, but that’s a
big undertaking.” My answer to that is, yes you are right, but we have a
system to help you write your book in one weekend. We have helped many
professionals just like you become published authors. We can help you
become a published author too!
Watch what Dr. Street had to say about
the “Write Your Book In One Weekend” seminar experience.
Learn more about this amazing
experience and join us for the next seminar!
Secret # 2. Provide valuable consumer tips with
VIDEOS.
Video marketing is one of the most effective ways to show
differentiation on your website. When consumers visit your website and
see your videos with tips on how to address concerns, they will view you
as an expert. You should have a YouTube channel filled with videos on
how you help members of the community and how you transform people’s
lives. There are many different types of videos you can publish. Tour of
your facility, consumer tips, case studies, success stories,
testimonials, what’s new, and more.
Need help creating new videos? Reach out to www.360BusinessVideos.com
to
view samples.
Secret #3. SPEAK, do Podcasts and
Webinars.
Speaking is another great way to practice Authority Marketing. You can
start small, by doing Lunch and Learns, move on to spa events, then
public speaking. The more you speak, the more of a celebrity you become.
People will recognize you as the go-to-person for your expertise and for
what you do. Your name will become familiar and more people will be
talking about you and what you do. After all, word of mouth is still the
best form of marketing.
Secret # 4 Host Educational EVENTS.
There are always new treatments, technologies, and solutions to concerns
people have. The best way to promote your new spa treatments and or spa
products is by hosting educational events. Consumers will view you as a
forward thinker, an expert, a person who is always seeking new solutions
and treatments. When you educate members of your community, they will
purchase from you. Remember to always make an offer at the end of your
educational events to generate revenue.
Secret #5. Publish Case Studies, Success Stories and
Testimonials.
You can tell someone until you are blue in the face how you can help
them, but they won’t listen. But if you have success stories and video
testimonials from your clients on how you have helped them transform
their lives – that is Social Proof. Social Proof is the most powerful
way to position you as an expert and help you practice Authority
Marketing! When consumers visit your site and see what clients are
saying about you and how you helped them, they too will reach out to
you. Get your video camera out and start documenting success stories and
testimonials.
Implement these 5 secrets and you will be practicing Authority
Marketing. You will totally differentiate yourself and crush your
competition! When people visit your website, they will see: your book,
your blog, your videos, your educational programs, your testimonials,
your success stories and they will choose you over the competition! It’s
no longer about price, it’s about your expertise!
Learn more and register for the
Complimentary Webinar!
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