“What Do You Recommend for a Medical Spa Menu?”
Hi there, Dori Soukup here, with another Question of the Week. This week’s question came to us from Anita from California.
“I need to say I met you last week at the Aesthetic Academy. I attended your session. You are amazing. Thank you for your knowledge.”
You’re welcome.
“My question is, I’m about to open a brand new medical spa, and was wondering what you recommend to do when it comes to a menu? Should I have a booklet, or should I have simply a bifold? I’m looking forward to answering this question
Thank you so much for asking that question. And thank you for the great compliment that you gave me. I actually remember you and because you stopped by and you picked up my book. So, start reading.
To answer your question, that’s a big thing when it comes to creating a menu. It really should start with your budget because there are some menus that are super-expensive.
For example, this is Dr. Sandhu from Neem Medical. She’s one of our clients. She chose to do a booklet. So, if you have deep pockets, a booklet is a great way to present yourself because it gives you a great image of what your company’s all about.
Now, if you don’t want to spend a lot of money on a menu, you can do something as simple as a quadruple fold like this. Or you could do something as simple as a rack card. Or you can do another type of vertical multiple fold. There are different ways to present; you can do a triple fold just like this.
There are several different ways to design a menu. The important thing to remember is it must fit the entire branding and image of your website, your place, the color palette. Everything should look uniform.
As far as what should you have in it, instead of listing everything that you offer as far as treatments, you can do a little overview or summary if you don’t want to have a booklet. But if you want to invest the money in a more expensive menu, then you can definitely list everything that you have.
I have a team of experts who design menus if you need help. Or you can also tap into the audio or a webinar that I have called Menu Development Dos And Dont’s. It’s a great webinar for you to watch to give you an overview of what you really should do when it comes to creating your menu.
If you need help further, then you can always call and speak with one of my team members. They’ll be able to also give you some other options.
I’m so glad you asked that question and congratulations on opening your place. That’s so great.
Remember, make sure your branding says what you want it to say. It positions you in a great way. Keep that in mind when you’re creating your designs, your brand, your colors. It’s very important when people see you. Just like when you go into Neiman Marcus or Tiffany or whatever, their material speaks who they are. Make sure that your material speaks and says who you are.
Thank you so much for asking the question. I look forward to seeing you again.
If you do have a question, make sure you email it to info@inSPArationManagement.com. Until next time, stay inspired.
