As a leader in a competitive medical spa industry, it is essential to address your challenges with proven, effective business solutions.
In this Dori Talks, we will explore 10 of the most common challenges medical spa leaders face and provide you with easy-to-implement programs to avoid them and reach success faster.
High Marketing Costs and Low Traffic Flow:
This is one of the biggest challenges. Most Medical Spas don’t have a marketing plan or strategy. You must develop a comprehensive marketing plan, incorporating digital marketing strategies, social media advertising, search engine optimization, content marketing, videos, and email marketing. Track the effectiveness of your medspa marketing campaigns and adjust your strategy accordingly. Knowing and tracking your numbers are vital to see what is working and what is not. We want to help you, so we are offer you a complimentary 62-page Marketing Plan.
Marketing for Success
A Marketing Plan for Your Medical Aesthetic Practice
Do you have a marketing plan to ensure a continual flow of highly qualified consumers who will purchase your medical aesthetics treatments and products?
Marketing is a key business principle!
To succeed you must have a plan.
The Marketing for Success plan is full of strategies to help you increase the number of leads and clients needed to operate your treatment rooms at capacity! Don’t operate under the old adage, “build it and they will come”. Implement an effective marketing plan instead!
What You’ll Gain:
The ability to design an effective marketing plan that will lead to more qualified traffic and more revenue for your medical spa. Discover over 70 economical ways to market your medical spa. The marketing plan is provided in a Word document, so you can customize it and make it ideal for your business year after year.
Learn How To:
- Calculate the number of leads needed based on your targets
- Know your cost per lead
- Set your traffic goals
- Identify your target market
- Select your marketing mix
- Set up a marketing budget for your medical aesthetics practice
What You’ll Receive:
- Capacity chart calculator
- Position description for your marketing professional
- 70 different methods to market your medispa
- The marketing plan in a word document
Not Selling Medical Aesthetics High-Ticket Programs or Retail Products:
Not selling High-Ticket Programs or Retail Products are the two most significant missed opportunities for everyone: the clients, the team, and the business. To avoid these two challenges, you can implement two systems we teach. The retail system is the Don’t Sell Recommend with the P.R.I.D.E. System. It helps the medspa team deliver a complete guest experience by recommending home care products so your guests gain better results—one that will educate the clients on home care products and why they are essential to use them. The second system is Success with Guest Consultation and the S.A.C.R.E.D. system to help you create customized and high-ticket programs to address more of the client’s concerns and generate more revenue.
Give your medspa team targets, incentives, and training tools to help them promote more so everyone benefits. So go ahead and implement these two systems and enjoy more profits.
Delivering Indifferent Guest Experiences Leading to Low Retention:
To avoid this challenge, focus on creating exceptional guest experiences. Train your team to provide customized care by listening actively to the client’s needs and exceeding expectations. Each team member from injectors, to aestheticians, MA’s, laser techs, they all must know their roles, contributions, and the skills needed to perform as high achievers. Implement client feedback systems and continuously improve your medspa services based on input. Develop touchpoints within the experience to get clients to say “Wow, this team is great.” An effective way to enhance the guest experience is with Recipes For Success, found on Medspa Biz University. Your team can learn everything they need to improve the guest experience and increase the medspa’s retention rate.
Limited Product Selection & Unattractive Merchandising:
Thoroughly research and understand your target market to select the right products that align with their preferences, needs, and price points. Have one primary and one secondary skincare line. Also, select other products to offer and increase the revenue per guest.
Create a boutique-like environment in your medical clinic to entice sales. Regularly update and refresh your displays to keep them visually engaging. Use shelf talkers to describe the benefits of each product. Monitor inventory to ensure a well-stocked, diverse product selection that aligns with your client’s needs. Feature a product of the month with a sampling opportunity to promote and sell. Offer gifts with purchases to promote bundles and increase your overall sales. The more focused you are on your boutique, the more revenue you will generate.
Lack of Recurring Revenue:
Implementing a membership or subscription model to generate recurring revenue will give you financial freedom when done correctly. Design a VIP membership program that offers exclusive savings and benefits. Provide consistent value to members through personalized experiences and ongoing communication. Continually evaluate and improve your membership offerings based on member feedback and market trends. The goal is to generate enough monthly revenue to cover your overhead. Many InSPAration Management members generate six figures per month from their recurring revenue from implementing the C.O.P.I.E. system. You can do the same thing!
No Creative Financial Terms To Close High-Ticket Sales:
Leaders Wearing Too Many Hats Kills Productivity:
Team Skills and Lack of Medspa Business Training Tools:
Team Turnover and Opening Their Own Places:
Not Asking for Help and Continually Reinventing the Wheel:
Recognize the value of seeking medspa business coaching and support from industry experts, mentors, or business consultants. Join professional associations and networking groups to connect with peers and share experiences. Attend Medspa conferences and seminars such as the Leap Ahead and the Millionaire’s Circle, and Write Your Book in Two-days seminar to gain insights from successful leaders. Continually assess your business processes, learn from past experiences, and embrace innovative ideas to streamline operations and improve efficiency.
By proactively addressing these ten common challenges medical spa leaders face, you can set yourself up for success. Implementing the steps outlined in this article, will help you create exceptional guest experiences, maximize revenue opportunities, empower your team, and foster a thriving and profitable medical spa business.
