3 Things You Might Not Know About Oncology Esthetics

Oncology esthetics is a way for spas and medi spas to give back to their communities. Through the power of touch and soothing care, you help people living with cancer go through the most difficult time in their lives. Before offering this specialty treatment in your spa, here are 3 things we learned about oncology […]

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5 Spa Team Attitudes That Ruin Guest Experience

Congratulations if you do not have “Pearla* Prima Donna” in your spa team. But she is found in most teams. She is the one who does not know what “teamwork” means. It is easy to recognize her—no one wants to work with her. Talented, yes, but also demanding and difficult. The bad news: prima donnas […]

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Make Your Spa Website Work For You, Part 2

In the last business blog, we talked about the first three best practices to turn your spa website into a revenue-generating website. On this post, we will discuss the next three strategies so your spa website is a powerful tool to bring in new guests, increase your capacity and retention rates, and get to that level […]

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How to Establish Trust at First Sight with Your Spa Guests

Have you ever wondered what kind of impression your spa is making when a new guest enters your doors? Consider this: your spa reception is a major profit center, and the receptionist is going to be the first person that a guest will encounter. Is that person going to help increase your revenue or harm […]

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How to Build Your Spa Business For The Perfect Buyer

(Contributed by Walter Bergeron) As a spa owner, your plan from the very inception of your business is likely to someday use it as your retirement nest egg. To accomplish that goal, it may mean selling your spa to an employee, a venture capital firm, or a capable and deserving family member. However, if you […]

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4 Sales Strategies to Increase Your Spa Profits

When your spa team thinks of sales, something terrible comes to mind. Let’s face it: No one really likes to sell. Your team would rather provide a great spa experience. Selling is for the brave. If you want stellar spa growth rates year after year, you need to focus on sales. No sales means no […]

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Do It Yourself – PR Secrets

  Do It Yourself PR Secrets! Have you tried hiring a PR firm, but the investment amount stopped you from doing so? It’s a fact…getting the media to cover your stories, publish your articles, quote you, invite you for a radio segment, or interview you on a TV show is worth a lot more than […]

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Business Financial Health, Part 2

This is the second post of a 4 part series on InSPAration Management’s blog to learn strategies on gaining financial health. In the last post, we discussed having a spa budget and knowing the breakdown of where all of your money is being distributed. Included was a financial assessment useful in determining your financial status and […]

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Business Financial Health, Part 1

When business owners first go into business they are excited, eager, motivated and can’t wait to get started.  Then reality sits in and the bills start piling up, followed by pressure, tension anxiety.  If you are like most owners you are always looking for ways to cut expenses and generate more revenue so it’s worth […]

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Month of Love Enhancements

  Are you looking for a few spa enhancements for your February treatment menu? Take a look at these ideas to augment your existing menu. Paraffin, Chocolate Masks, Strawberries and Cream manicures, etc. We all know the traditional February enhancements that make the month of love special, so make the most of the month and its […]

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Don’t Re-invent the Wheel

Are you a busy spa and salon professional who is in need of business solutions? You have heard the saying, “Time is Money.” It’s true. The more time you waste trying to create things on your own, the more money you are losing. Whether you are looking for a spa and salon compensation model, a […]

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