In the last business blog, we talked about the first three best practices to turn your spa website into a revenue-generating website.
On this post, we will discuss the next three strategies so your spa website is a powerful tool to bring in new guests, increase your capacity and retention rates, and get to that level of success you will enjoy!
1. Focused on benefits
Are the words on your website solving problems for your visitors? Is the web copy suggesting ways for them to look and feel better? People go online to find information—about spa treatments and spa products. What you can do, and how you solve problems. Are you answering their questions and offering solutions? This allows you to show credibility and position you as an expert, as well as builds trust in your consumer’s mind.
2. Generates revenues
Is your website generating revenue? Your copy may be compelling, but if it is not asking people to take action, then your website is nothing but an online brochure. Get them to sign up for offers, download free reports, buy gift cards and products, make reservations, share feedback and testimonials, or ask a question, to name a few. There are many ways have them take action and to “buy” from you!
3. Targets the right audience
How will you know if you are reaching your target market? Google Analytics can help you measure how many visits you get on your site, how long they stayed, what pages they viewed, how they arrived at your site, and many more. Best of all, it is is free. It will show you where you need to improve, and what you are doing well, so you can leverage this in making more money.
So, is your website generating income for your spa? At the end of the day, your spa website should be a profit center, not a costly burden to your bottom line.
Have any thoughts about this topic? Share with us your comments!
Learn more about how to use landing pages on your spa website to attract more prospects and increase spa capacity levels. Join us today in the teleseminar on “How to Quickly and Easily Create Landing Pages” in the CoachMe Gold series, Make Your Spa Social Media Work For You on April 28, 2015 at 4:00 PM Eastern »