3 Things You Might Not Know About Oncology Esthetics

Oncology esthetics is a way for spas and medi spas to give back to their communities. Through the power of touch and soothing care, you help people living with cancer go through the most difficult time in their lives. Before offering this specialty treatment in your spa, here are 3 things we learned about oncology […]

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How to Determine the Current Value of Your Spa Business

Say an entrepreneur is interested in buying your spa business. Do you know how much it is worth right now so you can set the right price? Most small business owners do not have a definite idea of the current value of their businesses. No wonder, because that number isn’t part of day-to-day business operations. […]

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Make Your Spa Website Work For You, Part 2

In the last business blog, we talked about the first three best practices to turn your spa website into a revenue-generating website. On this post, we will discuss the next three strategies so your spa website is a powerful tool to bring in new guests, increase your capacity and retention rates, and get to that level […]

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How to Establish Trust at First Sight with Your Spa Guests

Have you ever wondered what kind of impression your spa is making when a new guest enters your doors? Consider this: your spa reception is a major profit center, and the receptionist is going to be the first person that a guest will encounter. Is that person going to help increase your revenue or harm […]

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How to Build Your Spa Business For The Perfect Buyer

(Contributed by Walter Bergeron) As a spa owner, your plan from the very inception of your business is likely to someday use it as your retirement nest egg. To accomplish that goal, it may mean selling your spa to an employee, a venture capital firm, or a capable and deserving family member. However, if you […]

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4 Sales Strategies to Increase Your Spa Profits

When your spa team thinks of sales, something terrible comes to mind. Let’s face it: No one really likes to sell. Your team would rather provide a great spa experience. Selling is for the brave. If you want stellar spa growth rates year after year, you need to focus on sales. No sales means no […]

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The Secret to Increasing Your Spa Sales Without Selling Anything

Fact: It costs you five times more to acquire a new client than to keep existing ones who are already buying products and treatments from your spa. You get more sales from these established relationships, too. There is a wealth of potential for more retail sales and upgrade opportunities in these relationships by discovering your […]

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Business Financial Health, Part 1

When business owners first go into business they are excited, eager, motivated and can’t wait to get started.  Then reality sits in and the bills start piling up, followed by pressure, tension anxiety.  If you are like most owners you are always looking for ways to cut expenses and generate more revenue so it’s worth […]

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