Are you a medical spa owner looking to give your business a powerful boost in the last quarter of the year? As the year-end approaches, it’s the perfect time to revitalize your team’s energy and motivation to achieve your goals. In this article, you’ll discover 6 of the best strategies to help your medical spa thrive and succeed. Let’s get started on your path to supercharging your last quarter’s performance!
Revamp Your Marketing Plan
Take a fresh look at your marketing strategies. Incorporate seasonal branding for October, November, and December, engage in social media campaigns, and consider collaborating with influencers to attract affluent consumers to your medical spa. For October, include Fall and Halloween-Themed Promotions to capitalize on the season by offering themed promotions. Create special offers such as a gift with purchase for treatments and products that can enhance clients’ appearances for Halloween parties and events. Promote these offers throughout your website, social media, and email marketing.
Marketing for Success
A Marketing Plan for Your Medical Aesthetic Practice
Do you have a marketing plan to ensure a continual flow of highly qualified consumers who will purchase your medical aesthetics treatments and products?
Marketing is a key business principle!
To succeed you must have a plan.
The Marketing for Success plan is full of strategies to help you increase the number of leads and clients needed to operate your treatment rooms at capacity! Don’t operate under the old adage, “build it and they will come”. Implement an effective marketing plan instead!
What You’ll Gain:
The ability to design an effective marketing plan that will lead to more qualified traffic and more revenue for your medical spa. Discover over 70 economical ways to market your medical spa. The marketing plan is provided in a Word document, so you can customize it and make it ideal for your business year after year.
Learn How To:
- Calculate the number of leads needed based on your targets
- Know your cost per lead
- Set your traffic goals
- Identify your target market
- Select your marketing mix
- Set up a marketing budget for your medical aesthetics practice
What You’ll Receive:
- Capacity chart calculator
- Position description for your marketing professional
- 70 different methods to market your medispa
- The marketing plan in a word document
Train Your Team on Lead Conversion
When we start working with new members often we find that there is no process for lead management. Guest Relations, call centers, providers, none of them have training on how to manage new leads once they come in and the steps that it takes to convert them into clients. This is a big, missed opportunity due to the lack of team training. Commit to investing in continuous business training for your entire medspa team, so they can help you supercharge your last quarter’s performance and beyond.
Turn your Guest Consultations into Major Revenue Opportunities
If you are looking for exponential growth during the last quarter, focus on your consultation system. Stop being order takers when performing a guest consultation. Communicate with your clients, discover their needs, and make recommendations to truly help them. Tailor treatments to each individual client’s needs. Personalized consultations ensure that each client receives a customized treatment plan, enhancing their satisfaction. Train the team on how to recommend high-ticket programs with the S.A.C.R.E.D. system. See the webinar invitation and join us to gain insight on how to become revenue generators instead of order takers.
Enhance the Guest Experience
Pay attention to the details, refresh your guest experience, do the unexpected, and get them to say wow. The last quarter is a great time to do that with all the festivities. You can theme treatments, your refreshment bar, uniforms and more. Consumers are always seeking new and exciting things; stop the ordinary and be extraordinary instead! Step out of your comfort zone and map out great guest experiences with touchpoints. This action will help you increase retention and keep their interests, instead of them looking for other options by seeking out your competition. So go ahead and create a warm and welcoming atmosphere, pay attention to details such as decor, lighting, music, scent, refreshments, behavior, energy, communication, etc., and wow them this season!
Focus on Upgrading, Cross-Promoting & Retail Sales
Tapping into all your opportunities takes training. Train your team to identify opportunities to upgrade treatments or cross-promote their teammates and recommending home care products. These are all low-hanging fruits that you may be missing out on. While having a private coaching meeting with a new member, I discovered all these missed opportunities. Her team was functioning as order takers; they were not focused on these important actions. They lacked the training, the targets, and the lack of systems to help them capture these gems. Now, they’ve implemented the Daily Success Planning Meeting & The Don’t Sell, Recommend! programs we teach, and they are tapping into all these opportunities, and are now increasing revenue!
Set Clear Performance Goals & Incentives
Establish clear performance goals for your medspa team, Injectors, aestheticians, guest relations (everyone), and offer incentives to motivate them. When employees have a goal to work towards, they are more likely to put in the effort to achieve it. Monitor Key Performance Indicators (KPIs): Track important metrics like revenue per client, retention rates, and guest satisfaction scores. Regularly review these KPIs to identify areas for improvement.
Supercharging your last Quarter required planning and strategizing. If you need help, you can reserve a private coaching session with a business advisor, and they can help you chart a path to success. Most people try to reinvent the wheel; let them take the hard way, and you take the smart way by gaining shortcuts to success!
