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CoachMe Gold – Spa Management Essentials III
Topic: Body Language Essentials
CoachMe Gold – Reinvent Your Business
Topic: Boutique Success – Part One
CoachMe Silver – Solo-Preneur Series
Topic: Solid and Legal Structure
CoachMe Platinum
Meeting in October 25th & 26th
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Leap Ahead Seminar – Los Angeles, CA
September 29th, September 30th & October 1st
This is the million-dollar question we get all the time: “How do I keep my spa team motivated?”
Recently I have been getting many emails and phone calls from spa leaders expressing concerns with the lack of motivation they see in their teams’ behavior. One in particular sent me a five-page letter filled with frustration and disappointments and was just about ready to throw in the towel.
Why are some teams motivated and some are not? What separates the two?
In working with many spa owners, I noticed that some have teams who have been with them for years and some who have a revolving door.
How would you rate your team’s behavior? Are they motivated or do they do just enough to get by?
Let’s start by defining two main relationships:
- Team member/employee When you hire someone to join your team, you need to know that there is a limit to how much you can expect from this employee. They are simply exchanging hours for pay. Once five o’clock hits, they move on to other important things in their lives. They are not thinking about you or your company.
- Entrepreneurship On the other hand, entrepreneurship is totally different. As an entrepreneur, you are always thinking of ways to improve your business. You are always pushing forward. And the mistakes entrepreneurs make is they expect their employees to put in the same efforts. That’s nice in theory, but it’s not likely to happen.
Now that we defined the two roles, let’s talk about what you can do to keep the team motivated so they are at least working hard while they are on the clock.
What is motivation?
Motivation is either extrinsic or intrinsic; what is the difference?
- Intrinsic motivation is a drive from within. Napoleon Hill talks about it in his book Think and Grow Rich. “It’s burning desire,” the natural phenomena. Everyone knows some people like that. These people are naturally motivated and driven. They are eager to do a great job and make big accomplishments.
- Extrinsic motivation is when outside factors influence our internal needs, wants, and behaviors – such as rewards, promotions, and praise. Extrinsic motivation is usually temporary. Most people need external programs to get them motivated.
“People often say that motivation doesn’t last. Well, neither does bathing; that’s why we recommended it daily.” -Zig Ziglar
What can you do to motivate your spa and salon team?
- Do a survey to discover what motivates your team
- Come up with an exciting reward system
- Set goals
- Measure performance
- Recognize efforts
- Survey your team. Since everyone is motivated differently, it’s wise to conduct a survey and find out what truly motivates your team. Once you discover the results, create a reward program that is more likely to motivate them and keep them motivated.
- Rewards program. Entrepreneurs often ask me, “How much should I spend on the reward program?” It really depends on the entire compensation structure. Some spas designate 1% and some 2% of gross revenue. It’s important to keep in mind that whatever amount you designate must be calculated as part of the entire compensation payout amount. In some cases, you may need to reduce your compensation model in order to afford to offer and pay for rewards.
- Setting goals. Goals go hand-in-hand with motivation. If you want your team to stay motivated, they must have goals to work towards.
- Measuring performance. Without performance measures, you can’t improve and you can’t reward your team. Below is a list of important key performance indicators that you can measure and reward:
- Performance Volume Per Guest for service and retail target
- Guest satisfaction and retention
- Team cross marketing
- Quality of work
- Bright ideas
- Image
- Skills
- Work ethic
- Number of referrals
- Number of self-generated clients
- Recognize efforts. Host a monthly meeting and recognize top performers. Sometimes, a simple “thank you” goes a long way.
Motivation is a fire from within. If someone else tries to light that fire under you, chances are, it will burn very briefly. -Stephen R. Covey
Join us for a 4-hour webinar series!
Facebook Smart Marketing
Turn your FANS into PAYING clients!
Session One: Facebook Essentials – August 25th – Recording available
Session Two: Facebook Marketing – September 3rd
Session Three: Generating Revenue on Facebook – September 15th
Session Four: Measuring Your Efforts – September 29th
Are you looking for ways to improve your team’s performance and increase revenue?
Join the New Spa Management Essentials Series and gain strategic ways to train your team!
This teleseminar series is filled with systems, strategies, and structure to help you elevate the management end of team performance.
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Spa Management Essentials Volume I Team Motivation Strategies
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Regular Price: $129
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Introducing CoachMeGold.com
You asked and we listened. Many of you wanted to be able to tap into past CoachMe Gold series, but the only way to do it was to buy all the series at once, which was a big price for some people. Now for the first time, you can become a member to any CoachMe series for a flat monthly amount, making it easy and very affordable to join.
We invite you to visit CoachMeGold.com and check out all your options.
You can choose from:
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Founder and CEO – Dori Soukup
InSPAration Management is a business firm dedicated to assisting spa professionals with growing and enhancing their business. We help spa owners and leaders maximize their spa’s potential through consulting, advanced business education, and coaching.Whether you’ve been in business for years or are just starting out, we can help. Read more.
Education: InSPAration Management offers advanced spa business education via seminars and webinars to spa professionals. We can positively impact your career and your business. Read more about the Spa Leadership Seminar.BizTools: Select from budgets, compensation plans, position descriptions, marketing, and more! Discover BizTools
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