As a business consulting firm specializing in medical aesthetics start-up and turnaround, we often receive this question. In this Dori Talks, you will discover how to promote an aesthetic business and succeed.
Successfully promoting a medical aesthetics business requires a strategic marketing plan. We are currently at the Millionaires’ Circle seminar (Live Streaming), teaching how to attract and market to affluent consumers to grow your business. Here are some effective strategies to keep in mind and practice.
- Define Your Target Audience
- Build a professional & expert presence online
- Content Marketing
Create high-quality content related to medical aesthetics and beauty on your website and social media channels. Content can include blog articles, videos, case studies, newsletters, before-and-after pictures, and overall image transformation via Botox, filler, weight loss, and overall transformations. Providing valuable content will position you as an expert in medical aesthetics and attract a loyal following.
- Utilize social media marketing
- Online advertising
- Gaining reviews
Positive reviews and testimonials from satisfied clients will significantly enhance your reputation and credibility. Encourage your clients to leave reviews on platforms like Google My Business and social media. Respond to positive and negative reviews to show that you value feedback. Use reviews can be used during the guest’s consultation to provide social proof that your medical spa treatments work and deliver results.
These practices will help you generate more revenue. Set KPI’s for the team to intensify them to gain reviews.
- Build media relations
Reach out to local publications, magazines, and newspapers to feature your business or contribute articles. Sponsor or participate in local events, health fairs, bridal conferences, or trade shows to showcase your medical spa brand, feature treatments, and generate new leads.
- Business 2 Business relations
Identify complementary businesses, such as salons, day spas, fashion boutiques, fitness centers, and yoga studios to explore partnership opportunities. Cross-promote each other’s services, offer joint promotions or savings, or host collaborative events to tap into each other’s client base. I love Business-2-Business relations; They are a very economical way to promote your medical aesthetics business.
- Email marketing
Some people think that email is dead. But that’s not true. First, build a great email list – database. Then make your communication valuable. Send a monthly newsletter, offer exclusive savings, provide helpful beauty tips and more. Stay in touch with your community and remind them how your medspa can help them look and feel their best.
- Offer A Referral Program
