Becoming an influencer is easy when you have a recipe. I did a one-hour complimentary webinar about it where I shared 6 strategies to help become an influencer. Here is a little summary of the webinar.
1. How to Become an Influencer Within the Medi Spa Industry
First, let’s define the meaning of an influencer.
An influencer is an individual who has the power to affect purchase decisions of others due to his/her authority, knowledge, position or relationship with his/her audience.
It’s a person who has a following or a tribe in a particular niche which they are a part of and engage with.
We all know famous influencers such as Mother Theresa, Gandhi, Oprah, Jeff Bezos, Kim Kardashian, maybe Your Mom & Dad, and Your Spouse.
Becoming an influencer is important for the following reasons:
- Become the “go-to person” for quotes and interviews
- Attract high-paying clients to you and your business
- Charge more for your medi spa treatments and spa products
- Become a celebrity and much more …
Influencers usually have certain characteristics
Such as: being a great communicator, an expert for what you do, persuasive, and a visionary to name a few.
Then you need to improve your positioning and your brand so consumers will form a great perception about you and your brand. This should lead you to enhancing the image of your medi spa and spa.
2. Create Videos
Come up with a story to define your expertise and share it on video.
Videos are a great way to show that you are an influencer.
Create a YouTube channel and get in front of the camera. Educate your community about everything you do. Share your knowledge on camera and post it on your YouTube channel.
Your video should be used to market your medi spa business and show consumers that you are an expert and that you are the person and business to go to.