Steps to Generate Revenue with Guest Consultations

April 2018

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Hello April,


Don’t you just love this time of the year? I do!  We have a very exciting issue for you.  The Featured Article is a must read.  You will learn the importance of having a sales model for your Spa and Medi Spa and how to implement 5 Steps to Successful Guest Consultation.  In the Bright Idea, you will find your magic wand to have and live the life you are meant to live.  Enjoy!  We have some very amazing specials for you this month. Make sure you check them out so you can improve your business.


Happy Easter!

May this month bring you great health and a lot of prosperity!



Inside the Issue

Important Dates

April 4th Soaring Ahead Module 4

Topic: Traffic, Traffic, And More Traffic


April 7th-8th AmSpa Boot Camp LA

Join Dori For Business Classes


April 10th CoachMe Platinum

CoachMe Platinum Conference Call


April 22nd-23rd ESI Toronto

Join Dori For Business Classes


April 24th CoachMe Expert

Samuel Shatkin Jr., MD FACS
Aesthetic Associates Centre

Plastic Surgery and Advanced Skin Care

Featured Article
5 Steps to Generating Revenue Through Guest Consultations

– Dori Soukup


The “GUEST” is the most important individual to the success of any Medi Spa and Day Spa business.  How we take care of guests during their visit makes the difference on whether they come back or disappear forever. 


Read more

Bright Idea
The Magic Wand

If you had a magic wand, what type of life would you be living right now?


What kind of house would you be living in?

What type of car will you be driving? What vacations will you be taking? What charities would you help?  How different would your life be if money were no object at all?  If you had millions and millions of dollars…


Imagine for one moment that type of life. How would you feel?


I am inviting you to receive a recipe to help you live the life you are meant to live.  All you have to do is change the way you do business now.  Start by watching this 45 minute video I did for you.  It’s called the Millionaire’s Circle.  Then, click on this link to learn more about the upcoming 3-day event to help you get the recipe!



Millionaire Video


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What is The Millionaires’ Circle?

The Millionaire’s Circle is a three-day seminar where we teach you the T.M.S.P. System. The system is designed to target the affluent. The affluent represent 20% of the US population and they are people who make over $100K per year. Currently, most Medi Spas and Spas market to all consumers. They market to consumers who can’t afford the treatments and products that are offered. Therefore, they offer discounts and participate in PRICE WAR GAMES. This leads to depleted profit lines.


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You Will Receive:

  • A Ticket to the 3-day Seminar

  • The Millionaire Workbook
  • Bonus Value of over $2500
    • Budget
    • VPG Compensation Model
    • Marketing Plan
    • How to Become a Great Speaker Podcast
    • $300 Credit toward “Write Your Book in 2 Days” Seminar


Featured Article
5 Steps to Generating Revenue Through Guest Consultations


Featured Article


The “GUEST” is the most important individual to the success of any Medi Spa and Day Spa business.  How we take care of guests during their visit makes the difference on whether they come back or disappear forever. 

When I ask Medi Spa and Spa Professionals what is their sales model, they look at me as if I have two heads.  Typically, it is a missing model. Even though it’s one of the most important steps in any business.

Many spend more time selecting a product line then figuring out how they are going to make sales once a new guest comes in.  So, I ask you… do you have a sales model?  Do you have process that a new guest goes through when they visit you?  Is it systematic?  Does every team member know what to do when a new guest comes in?  In this article, you will discover the most important step your new Medi Spa or Spa guests should go through in-order-to satisfy their needs and earn the money you deserve.

Part of the sales model we teach is conducting an in-depth consultation.  To me, the guest consultation is the most important step of the entire experience.  The guest consultation insures that Med Spa Professionals are going to provide the guest with exactly what they need, address their challenges and deliver the results they are looking for. Without a consultation, we are disappointing guests and missing out on many financial opportunities.

If you want to increase your guest satisfaction, retention rate and your income, we suggest you keep reading this article and implement the 5 Steps to Generating Revenue Through Guest Consultation.

1. Schedule Time to Conduct an In-depth Consultation
When you have a new client, you should always reserve about 45 minutes to one hour for the consultation.  This will give you opportunity to build a relationship, discover their concerns, needs and be able to customize a program for them.

Note: The Guest Relations team must reserve time for a treatment and a consultation. To do this, your team must be trained on how to present the consultation appointment and make the reservation for it.

I prefer people pay for the consultation.  This will deliver a more qualified client and increase your conversion rate.

2. Identifying the Guest’s Concerns
To identify the guest’s concerns, you must use a great intake form. The form must include all sorts of problems a client may have by category. Face, body, hands, feet, wellness, anything that you offer a solution for, should be printed on the form. The guest will mark the concerns they have and that will provide you the opportunity to make the appropriate recommendations. You should focus on solving their problems via your menu.


In addition, you should have analysis equipment for face, body, and hair depending on the type of treatments you offer. We found that when people see their skin care concerns with their own eyes, they are more motivated to take action on your recommendations.


3. Develop a Customized Treatment Program
To address people’s concerns and gain results, it normally requires multiple treatments. We can’t wave a magic wand, do one Medi Spa treatment and expect everything to get better. As a Spa and Medi Spa professional, it your professional obligation to recommend a wide range of treatments, not just one to help them reach their goals. One treatment is not going to solve problems or produce the results your guests are looking for. It takes a customized program!

4. Recommend a Home Care Program
The consultation should include not only Spa or Medi Spa treatments, it should also include recommending a home care regimen.  Home care is an important part of gaining results.  Don’t cheat your guests out of your professional advice or rob your business from the additional income you could be generating from home care products.

5. Measure Results
Since the goal is to recommend customized treatments with your consultation, it’s important to measure results and gain a testimonial from happy clients.  You can take before and after pictures or document progress and measure improvements.  Whichever method you choose, make sure you gain a raving fan to help build your business.  My favorite thing is to have video testimonials once you helped reach the results they should get in front of a camera and sing your praises like many of the InSPAration Management clients do.

Conducting a guest consultation is a major part of your sales model.  Without it, you will be operating your business on an A La Carte basis.  A la Carte will not lead you into The Millionaire’s Circle.

We just hosted the CoachMe Platinum Mastermind meeting.  During the meeting, I videotaped and roll played the consultation process for them.  I decided to make it available for you so you can implement it within your business and experience exponential growth.

Tools to Improve your

Guest Consultation.

If you are ready to generate thousands of dollars from your consultations you must tap into the following 4 tools.

1. Success with Spa & Medi Spa Guest Consultations Video


Featured Article

2. The Success with Guest Consultation Manual and The S.A.C.R.E.D. System

Featured Article

3. The Audio Podcast

Featured Article

4. The Consultation Forms


Featured Article


Need help improving your sales model?  Contact us!

Join Us For The Next Seminar

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Having a book will help differentiate you from the competition. Being an influencer, you become an expert for what you do.

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receive the following bonuses:

  • A choice of 4 spa manuals ($1,500 value)
  • A choice of 4 CDs ($400 value)
  • Access to 1 CoachMe Gold module ($149 value)
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The More You Learn, The More You Earn.

Samuel Shatkin Jr., MD FACS

Aesthetic Associates Centre

Plastic Surgery and Advanced Skin Care


 Join Us and Discover:

  1. The most popular, in demand treatments

  2. Skills needed to fulfill new demands

  3. Types of certifications

  4. Where to go for certification

  5. Who to trust to teach you

  6. How to market your new skills

  7. Mistakes to avoid

Michael Dinkins

Did you miss the last CoachMe Expert?  


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How You Can Improve Your Guest Relations Department with the Right Phone System and Training.


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