Do You Have a Reliable Resource for a Medical Spa Attorney?


“Do you have a reliable resource for an attorney?”

“I attended a conference recently and I was scared to death about what the speaker was saying about being compliant with the law. I trust you, Dori. Do you have a reliable resource for an attorney familiar with the medi spa industry and the laws?”

I’m so glad you asked that, Michael, because this is such a big issue right now. Many medical spas and even day spas are getting in trouble. There are lawsuits popping up here, there and everywhere because people are crossing the lines.

I can understand why you were scared. I think they’re probably showing you extreme cases of what’s going on and that’s actually reality.

You’re absolutely right about reaching out and asking this question because I want to make a recommendation to you. I have a special guest that’s going to join me for a webinar and she is an attorney. Her name is Allyson Avila.

Allyson specializes in medical spas and spas, and she knows all the laws and everything that you need to know to make sure that you are in compliance with the law. So, what I want to do is let you know that we have a webinar coming up and it’s going to be interview-style.

I’m going to interview her and ask all the questions that are on your mind and have her give you answers for them.

We’re going to talk about licensing requirements. I’m going to be asking her about supervision requirements, training requirements, all the medical director rules, insurances, advertising restrictions, you name it. I have a list of 10 questions that I’m going to be asking her to give members of our community total clarity on what is going on in the industry right now. We’ll also discuss how you can protect yourself to make sure that you are within the legal guidelines, and you’re not going to put your business in jeopardy.

I’m so glad you asked this question. So join us on July 17th at 2 pm EST. We’re going to record it, so people like you can come and watch it. It’s going to be totally complimentary. You can watch it and take notes.

And then if you have further questions for Allyson, she’s offering a special for all the InSPAration Management members and community members. I’m going to tell you on that webinar how you can reach out to her and how she can help you make sure that you are in compliance with the law.

Thank you again for your question. Hope this helps.

Have a question? Make sure you write to us at so we can answer your questions. Until next time, stay inspired.


“How can I come up with a great name for my new Med Spa?”

That’s a loaded question! It takes a while to come up with a good name.

It’s not just coming up with a name. It’s coming up with a medi spa or spa identity, who you are and what you stand for.

You can’t just wake up one morning and say, I came up with a name. It really does take some time.

And even when you come up with a name, you want to go to online and see if the domain name is available. And of course, sometimes the domain name is not even available. … So to brainstorm, make sure that your .com, your URL, is going to be available. I would suggest you sit down in front of your computer and go to And from the homepage, you can actually insert the name that you’re thinking about naming your business and see if the domain name is available or not.

You don’t know how many people actually don’t do that. I’ll be doing a private coaching call and they say, “Oh, I came up with this name.” And I’ll ask, “Did you check to see if it’s available as a domain name?” And most times they’ll reply, “no,” and we go online, and it’s not available. So don’t waste your time. Make sure that the domain name is available.

Another good way to come up with a name is to make it say who you are and what you do. If you’re just going to name it something and not have what you do in the name, it makes branding more difficult.

For example, I see that you’re opening a med spa. So you really should have the words “Med Spa” within the name. Because if you don’t have it, then Google will have more difficulty finding you. So if you just call it Allison’s, and not say Med Spa for example, then that’s going to reduce the number of people finding you online.

So whatever the name is, it should say what you are, whether it’s a day spa, medical spa, Wellness Center, or whatever type of business it is that you’re actually opening.

Another thing you want to make sure is that it’s easy for people to spell. I have a lot of clients who call me up and say I want to call it aesthetic, something something. You know that the average person probably can’t even spell the word aesthetic. That’s difficult for most people. So why would you want to name it something that’s difficult to spell?

Have an easy name, easy to remember, easy to spell, easy to find.

Make sure that when they Google it, they’re not finding another place. If you call it Rejuvenation, there’s 10,000 Rejuvenation out there. … Why would you want to spend your marketing dollars to promote someone else?

I’m one that wants to name it something unique. Your marketing dollars should only be promoting your business and not someone else’s business.

You want the name to be part of your story. So, for example, we just helped a med spa in Utah come up with a name. It took me a while to come up with a good name. They absolutely love it. It’s called Ma Vie. So Ma Vie in French means “my life.” So that’s going to encompass all what they stand for. We created their medi spa menu last week. And in their menu, we tell the story of why it’s called Ma Vie. What Ma Vie means and how that’s going to help members of the community.

It’s called Ma Vie Med Spa. So, My Life Med Spa. It’s a great, easy way for people to remember it. Vie in French is life. It’s short, sweet, simple. Their entire meid spa menu is about how to have a more balanced life, how to have a beautiful life, how to have a healthier life.

We took the name and we created the entire menu concept for them around the name. So it does take a lot to come up with a name. Don’t just wing it, because it is who you are and what you’re going to be all about also. Make it part of your story.

Hope that that answered your question. And if you need help with your name, you can always call up and we can walk you through it, set up a private coaching call. We can help you define exactly what you want to do, who you are, who you’re trying to cater to, so you can encompass all these very valuable and important things within your name.

Have a question? Make sure you email it to so we can also answer all your questions.

Until next time, stay inspired!


“Is it Good to Buy a Medical Spa Franchise?”

There are franchises that are very good and there are some franchises that are not so good.

When it comes to medical spa franchises, my experience has been that anybody who bought a medi spa franchise did not get the support that normal franchises usually offer.

Few companies are attempting to franchise the medical spa model. But unfortunately, they have not been extremely successful.

When you buy a franchise you normally have to make a big initial investment and then, you have to give up a large percentage of your revenue. Because supposedly, they’re giving you a proven-effective business model.

So, there are options out there. Just be careful if you are going to buy one. Make sure they have a proven-effective business model and are willing to give 6% to 7% of your gross revenue.

Or if you want to keep all of your revenue, you would be better off working with a firm like InSPAration Management. We give you a successful business model, we set you up for success, and you get to keep all the money. So, the choice is yours.

Now, I’ve had people who bought a franchise. They were promised the world and did not deliver. Just be very careful. Do your homework. You want to talk to other franchisees who bought in and get their feedback.

You really want to look into their business model and make sure that it is an effective one. That they are generating revenue after they pay the franchisor. Do your homework and make sure that you investigate thoroughly before you do it.

Now, if you come to the Leap Ahead seminar, where we go over the a to z of what it takes to run a business successfully, it’s like getting an MBA in medi spa and spa business. You literally can take that model that we teach you during this three-day event, go back and implement it, and you’ll be successful.

With some additional coaching, a little more help, and maybe some more tools, you’ll be hitting the ground running and never look back. We have helped many people implement that model and now they are super, super successful.

Go to the InSPAration Management YouTube channel and check out all the videos of what graduates like you say about how it is to work with us.

That will give you a very good idea on whether you should go buy a franchise or not.

There are two ways that you can go into business: buy a franchise, or do your own and keep more money. Make sure that you choose the right thing for you.

If you want more information, you can always contact us. I’ll be more than happy to help.

As a matter of fact, you probably should set up a strategic planning session and go online to the homepage. You’ll be able to see it and you can schedule it.

You can fill out the form so we learn a little bit more about you. Then, we can set up the call and help you out.

Have a question? Make sure you send it to:

Until next time, stay inspired!


“I have a medical spa. I was wondering what type of treatment can I introduce that’s not going to cost me over $100,000, such as a laser that can also produce results for my clients?”

When you have a medical spa, one of the most expensive equipment to buy are lasers. And as you know, there’s really not that many lasers that are less than $100,000.

One treatment you can offer is Microneedling.

Microneedling is a great way to provide for guests without spending a fortune.

I recommend DermaFrac. If you go to you’ll be able to see all sorts of different equipment they offer.

They can help guide you and see which one would be the ideal one for you. They are reasonable and they’re very effective. They produce great results. And they have all sorts of different models that you can choose from. The most popular one that they have is DermaFrac.

It’s a great microneedling system and it offers some of the latest technologies with it. It has no downtime, minimal pain, and it works tremendously well. I have a few clients who have it and are loving the entire treatment. I highly recommend them. So again, go to and check it out.

Now there are also all sorts of other treatments you can do that do not require large investment. For example, another very popular treatment is PRP. You can do hair growth, facials, female health, male health, and treatments you can offer to improve sexual health.

If you have a big budget, lasers for your medi spa are a great thing to have. You just have to make sure to do your homework and buy the right one, the most ideal one for your medical spa.

Whatever medical spa treatments you offer, we like to help you maximize your revenue for treatments and retail sales. If you haven’t attended the Leap Ahead seminar, you should. We can help you grow your medical spa or spa exponentially.

Have a question? Write to us at
Until next time, stay inspired.

We invite you to read or watch the
June issue of InSPAration Moments!

It’s summer time! I am super excited about this month because my son, Charlie, is graduating from the University of Melbourne, Australia! I’m very proud of him and all other high school and college graduates!

We also wish everyone a Happy Father’s Day. Make June 17th an extra special day for Dad.

This month’s InSPAration Moments is filled with strategies to help you start a new medi spa and/or grow your existing one with proper team building. Also, check out all the event dates to stay connected and be in the loop on ways to make your business soar!

Important Dates

Myths and Realities for Opening a Medi Spa

Read this article and avoid costly mistakes

Opening a medical spa is not an easy venture. It takes a lot of strategic planning to come up with a vision and to make it a reality. Today, many doctors and other medical professionals are interested in opening medical spas. I want to help you avoid costly mistakes so you can reach success the fastest way possible. An important lesson to learn from the start is not to reinvent the wheel. We have spent 19 years perfecting it. Discover 10 Myths and Realities to help you avoid costly mistakes.

Myth #1
I don’t need a business plan; I have it all in my head, I know what to do…
Creating a medical spa business plan is your first step. This process takes a lot of time. You want a plan to help you create a successful business model, outline the financial requirements, the competitive advantage, market research and more. You want a clear plan in writing so you can get your loan and know how to structure the business.
Ask us about creating your business plan for you!

Myth #2
I have an idea as to how much money I need to open and operate my medical spa.
Clarifying your financial picture is key. You need to know two things:

  1. The required investment you need to open your medical spa
  2. The financial reserves you need

Having a clear and detailed medi spa budget will give you a detailed financial document that will help you manage your finances properly instead of them managing you.

Myth #3
I only need an architect to design my medical spa.
Space planning is an important part of the process. You want your medi spa to flow effectively. When creating your space plan, keep in mind the following:

  1. You want to deliver the great guest experience
  2. Make sure it’s operationally friendly for the team
  3. Positioned to maximize the revenue per square foot to generate the maximum amount of revenue

We can help you create a very effective space plan, then you can get the architect to do their process.

Myth #4
I don’t need professional branding; my cousin can do my website and menu.
When opening a medical spa, your medi spa branding is crucial to your success. Branding goes beyond just a logo. There are many marketing materials you will need to create to present your med spa brand professionally and entice consumers to be attracted to you and your business. My team has developed brands for many medical spas. We can help you develop a great image and brand for you.

Myth #5
I am not worried about the competition; I will be just fine.
Medi spa competition is fierce. There is a medical spa on every corner. You want to develop a differentiation strategy. What will attract people to you? We help professionals differentiate by becoming published authors. Having your name on a book will make a big difference with your positioning. It will separate you from the competition and help position you as the expert in your field. We can help you become a published author. Visit, learn more about the Write Your Book In One Weekend seminar and join us.

Myth #6
I’ll start marketing once I open my medical spa.
Marketing should start before you even open your medical spa. We specialize in lead generation. Building your list is the most important part to marketing your med spa. To generate leads you need:

  1. A great website
  2. Social media platforms
  3. Landing pages
  4. Call to action and opt-in opportunities

We have a med spa marketing plan that outlines over 72 different ways to market your medi spa business.

Myth #7
I know how to run a business; I don’t need any help…
Developing a successful business model takes time, money and a lot of effort. One piece of advice I give everyone is not to reinvent the wheel. For the past 19 years, we have perfected a medi spa business model that provides a blueprint to success. All you have to do is take the A-Z model and implement. To get your hands on it, join us for the next Leap Ahead seminar.

Myth #8
I know how to pay my nurses, NP, Estheticians, etc.; it’s not complicated.
Coming up with a performance-based compensation model will make a big difference on how profitable your business is. You want your compensation model to reward your team and recognize them for a job well done. You want to pay them their true worth. They should earn a lot if they do a great job, and they should earn less if they are average. We offer the Volume Per Guest Compensation Model to make sure you are very profitable. We teach this model at the Leap Ahead seminar.

Myth #9
Don’t need a planning team; I can do it all on my own.

  1. Medi Spa Advisor, consultants, business development – A Guide. ME
  2. Architect
  3. Interior Designer
  4. Financial Advisor, Banker
  5. Real Estate Agent
  6. Attorney
  7. Insurance agent
  8. Family and Friends for Mental Support

Set yourself up for success.

Myth #10
Opening on schedule, my timeline is perfect.
Expect the countdown to be delayed a minimum of two months. When it comes to construction, they are never on time. I have yet to see a new medical spa open on time. Plan for delays.

This was an overview to help you see some of the things you need to take into consideration before you even get started. There is a lot more you need to know to open up your medical spa successfully.

We invite you to reach out and complete a form to reserve a success planning session.

Good luck with your new venture and we look forward to helping you!

Becoming a Superstar Team

The fifth Recipe For Success is a guide for team members on how to become superstars so you can crush the competition. It takes a highly efficient and professional team to run a successful spa and medi spa. This module will help you implement a team culture and show you how each team role matters in the overall success. You will learn strategies for establishing team values and building positive relationships internally, as well as promoting the team externally on social media platforms to show your community your expertise and results. Social media guidelines will be provided. The Team That Works Together Wins Together!

Join us for the Recipes For Success module #5 and learn to become a superstar team!

Recipes For Success
June 5th @ 3 pm EST

Register Now!

Top Trends for Opening a New Medical Spa
& Mistakes to Avoid

Are you experiencing a high team turnover rate, lack of team motivation and/or stagnate performance? Discover proven effective strategies on how to recruit, interview, hire and maintain a high-performance team.

You will learn the innovative C.L.A.R.I.T.I. hiring system and receive valuable techniques and forms including a position description sample, interview questionnaire and a commitment agreement.

Most of your team problems can go away if you hire the right people to begin with.

Blueprint To Effective Team Building Webinar
June 17th at 2 pm EST

Are you experiencing a high team turnover rate, lack of team motivation and/or stagnate performance? Join us and discover proven effective strategies on how to recruit, interview, hire and maintain a high-performance team!

To register, click the link below to register & to receive the webinar information in your inbox.

Join us on June 17th at 2pm Eastern

Regular Price $149
Sales Price $49!

Register Now

Blueprint To Effective Team Building Webinar
June 17th at 2 pm EST

Are you experiencing a high team turnover rate, lack of team motivation and/or stagnate performance? Join us and discover proven effective strategies on how to recruit, interview, hire and maintain a high-performance team!

To register, click the link below to register & to receive the webinar information in your inbox.

Join us on June 17th at 2pm Eastern

Regular Price $149
Sales Price $49!

Register Now

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