In the last business blog, we talked about the first three best practices to turn your spa website into a revenue-generating website.
On this post, we will discuss the next three strategies so your spa website is a powerful tool to bring in new guests, increase your capacity and retention rates, and get to that level of success you will enjoy!
1. Focused on benefits
Are the words on your website solving problems for your visitors? Is the web copy suggesting ways for them to look and feel better? People go online to find information—about spa treatments and spa products. What you can do, and how you solve problems. Are you answering their questions and offering solutions? This allows you to show credibility and position you as an expert, as well as builds trust in your consumer’s mind.
2. Generates revenues
Is your website generating revenue? Your copy may be compelling, but if it is not asking people to take action, then your website is nothing but an online brochure. Get them to sign up for offers, download free reports, buy gift cards and products, make reservations, share feedback and testimonials, or ask a question, to name a few. There are many ways have them take action and to “buy” from you!
3. Targets the right audience
How will you know if you are reaching your target market? Google Analytics can help you measure how many visits you get on your site, how long they stayed, what pages they viewed, how they arrived at your site, and many more. Best of all, it is is free. It will show you where you need to improve, and what you are doing well, so you can leverage this in making more money.
So, is your website generating income for your spa? At the end of the day, your spa website should be a profit center, not a costly burden to your bottom line.
Have any thoughts about this topic? Share with us your comments!
Learn more about how to use landing pages on your spa website to attract more prospects and increase spa capacity levels. Join us today in the teleseminar on “How to Quickly and Easily Create Landing Pages” in the CoachMe Gold series, Make Your Spa Social Media Work For You on April 28, 2015 at 4:00 PM Eastern »
On this post, we will discuss the next three strategies so your spa website is a powerful tool to bring in new guests, increase your capacity and retention rates, and get to that level of success you will enjoy!
1. Focused on benefits
Are the words on your website solving problems for your visitors? Is the web copy suggesting ways for them to look and feel better? People go online to find information—about spa treatments and spa products. What you can do, and how you solve problems. Are you answering their questions and offering solutions? This allows you to show credibility and position you as an expert, as well as builds trust in your consumer’s mind.
2. Generates revenues
Is your website generating revenue? Your copy may be compelling, but if it is not asking people to take action, then your website is nothing but an online brochure. Get them to sign up for offers, download free reports, buy gift cards and products, make reservations, share feedback and testimonials, or ask a question, to name a few. There are many ways have them take action and to “buy” from you!
3. Targets the right audience
How will you know if you are reaching your target market? Google Analytics can help you measure how many visits you get on your site, how long they stayed, what pages they viewed, how they arrived at your site, and many more. Best of all, it is is free. It will show you where you need to improve, and what you are doing well, so you can leverage this in making more money.
So, is your website generating income for your spa? At the end of the day, your spa website should be a profit center, not a costly burden to your bottom line.
Have any thoughts about this topic? Share with us your comments!
Learn more about how to use landing pages on your spa website to attract more prospects and increase spa capacity levels. Join us today in the teleseminar on “How to Quickly and Easily Create Landing Pages” in the CoachMe Gold series, Make Your Spa Social Media Work For You on April 28, 2015 at 4:00 PM Eastern »
Is your spa website getting you a piece of that $15+ billion US spa market? Do you know how much revenue it has brought you since launching it?
Here are three of the six spa website best practices to implement to turn your spa website into an income-generating tool:
1. More than an online brochure
In the past, you can get away with a website that simply listed your products and services, address, and some graphics. Today, slapping your spa menu or brochure onto a website is the best way to turn away potential spa guests permanently. Your website has to engage their attention, hook them with benefits, and get them to connect with you.
2. Build relationships
When people come to your site, are they compelled to start a conversation with you? Does the language say there is a real person behind it? On your site, they should find rich, engaging content that appeals to their interests, provides solutions to their problems, solicits their opinions, or simply gets them to connect with you.
3. Grow client list
Your spa website is not a flyer. It is a way for you to capture your prospects’ information—their name and email address. This process is the core of your marketing efforts. Over time, your website should build on it. Your spa list is a ready-made audience for your products, treatments, and offers!
In part two, we will discuss three more spa website best practices. Stay tuned!
Share your concerns with your website and let us help you!
InSPAration Management can help you connect with your guests and clients to increase retention rates and attract new clients. Done for Me! Spa Marketing is a time-saving, revenue generating program that gives you more time to focus on your spa. Click here to learn more »
Want to know more how you can generate more revenues from your spa website? Join us for the upcoming teleseminar on “How to Quickly and Easily Create Landing Pages” in the CoachMe Gold series, Make Your Spa Social Media Work For You on April 28, 2015 at 4:00 PM Eastern to know more »
Here are three of the six spa website best practices to implement to turn your spa website into an income-generating tool:
1. More than an online brochure
In the past, you can get away with a website that simply listed your products and services, address, and some graphics. Today, slapping your spa menu or brochure onto a website is the best way to turn away potential spa guests permanently. Your website has to engage their attention, hook them with benefits, and get them to connect with you.
2. Build relationships
When people come to your site, are they compelled to start a conversation with you? Does the language say there is a real person behind it? On your site, they should find rich, engaging content that appeals to their interests, provides solutions to their problems, solicits their opinions, or simply gets them to connect with you.
3. Grow client list
Your spa website is not a flyer. It is a way for you to capture your prospects’ information—their name and email address. This process is the core of your marketing efforts. Over time, your website should build on it. Your spa list is a ready-made audience for your products, treatments, and offers!
In part two, we will discuss three more spa website best practices. Stay tuned!
Share your concerns with your website and let us help you!
InSPAration Management can help you connect with your guests and clients to increase retention rates and attract new clients. Done for Me! Spa Marketing is a time-saving, revenue generating program that gives you more time to focus on your spa. Click here to learn more »
Want to know more how you can generate more revenues from your spa website? Join us for the upcoming teleseminar on “How to Quickly and Easily Create Landing Pages” in the CoachMe Gold series, Make Your Spa Social Media Work For You on April 28, 2015 at 4:00 PM Eastern to know more »
When business owners first go into business they are excited, eager, motivated and can’t wait to get started. Then reality sits in and the bills start piling up, followed by pressure, tension anxiety. If you are like most owners you are always looking for ways to cut expenses and generate more revenue so it’s worth it to be in business.
The main reason entrepreneurs go into business for themselves is to be their own boss, have more freedom, and make more money. But here is the sad fact: in most cases business owners don’t pay themselves, they end up working harder and make less money. According to US census statistic an average business makes about 7% net profit. Yes there are some businesses that make more, some less, and some make none. Where do you stand? Are your overhead expenses diminishing your bottom line? If so, read the first of this 4 part series to learn strategies on gaining financial health.
1. Have a Budget
Most spa and salon owners who call our office seeking business help don’t have a budget. Without a spa budget, you are allowing your business to manage you instead of you managing it. Whether you have a large, medium, small spa or are even a solo-preneur, you must have a budget. Your budget should include a monthly breakdown of all your finances, such as:
1. Have a Budget
Most spa and salon owners who call our office seeking business help don’t have a budget. Without a spa budget, you are allowing your business to manage you instead of you managing it. Whether you have a large, medium, small spa or are even a solo-preneur, you must have a budget. Your budget should include a monthly breakdown of all your finances, such as:
- Number of spa clients you expect to see monthly
- Forecasted service revenue
- Forecasted retail revenue
- Spa product cost
- Compensation cost
- Spa Operating cost
- Spa Marketing expenses
- Budgeted profit
Do you use LinkedIn as a networking and business tool? Many spas, cosmetics companies, and beauty professionals are using it as a pathway to new opportunities. If you are new to using it or interested in getting started on LinkedIn, here are a few keys to help you get the most out of your user experience.
1. Check In Regularly
It’s not enough to simply have a LinkedIn account. You should leave relevant comments, post updates, check in regularly, and connect with other users within the network to get the most out of your user experience.
2. Don’t Invite Everyone To Your Network
It is easy to get on LinkedIn and start inviting everyone that pops up to join your network, however, it is recommended that you only connect with people you know. Initially, it may seem like a good idea to create a strong network of 500+ connections, but it really does you no good to have a large network if you are not making genuine connections with folks.
3. Send personalized invitations
When you send invitations to connect with other members, try adding a personalized message to your invitation. For example, perhaps you notice that you and another user at one point worked for the same company. That might be a good conversation starter and something to mention in your personalized message. This opens the door to mutually beneficial communication.
4. Complete your Profile
On LinkedIn, a complete profile improves your credibility and can help expand your network. When completing your profile, be sure to include a picture, your education, employment history, and any other relevant information that will improve your chances of connecting with other professionals.
