Getting the Most Out of LinkedIn


Do you use LinkedIn as a networking and business tool?  Many spas, cosmetics companies, and beauty professionals are using it as a pathway to new opportunities. If you are new to using it or interested in getting started on LinkedIn, here are a few keys to help you get the most out of your user experience.

1.      Check In Regularly

It’s not enough to simply have a LinkedIn account.  You should leave relevant comments, post updates, check in regularly, and connect with other users within the network to get the most out of your user experience.

2.      Don’t Invite Everyone To Your Network

It is easy to get on LinkedIn and start inviting everyone that pops up to join your network, however, it is recommended that you only connect with people you know. Initially, it may seem like a good idea to create a strong network of 500+ connections, but it really does you no good to have a large network if you are not making genuine connections with folks.

3.      Send personalized invitations

When you send invitations to connect with other members, try adding a personalized message to your invitation. For example, perhaps you notice that you and another user at one point worked for the same company.  That might be a good conversation starter and something to mention in your personalized message. This opens the door to mutually beneficial communication.

4.      Complete your Profile

On LinkedIn, a complete profile improves your credibility and can help expand your network. When completing your profile, be sure to include a picture, your education, employment history, and any other relevant information that will improve your chances of connecting with other professionals.



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