Before you know it, the holidays will be here. Are you ready to make this season your best one ever?
You know this quote, “people don’t plan to fail, they fail to plan.” Get busy now, plan now and launch everything at the beginning of November, so you can help your consumers with gift-giving ideas and to Ho, Ho, Ho, all the way to the bank!
In this episode, you discover 9 Steps to Making your Medical Spa’s Holiday Season a Big Success!
1. Planning your Holidays’ Gift Giving Ideas
When planning your gift-giving ideas, choose different price points to accommodate everyone’s budget. You want low, medium, and high price points. Run reports to determine what price points sold well the previous year, raise them some, and improve upon them.
Select medspa gift items that could be enjoyed by the majority of consumers. Offer options for both females and males. Select fun products, skin care products, body products accessories, candles, skincare, etc. Get creative, and involve your providers in creating fun and enticing anti aging gift packages. Your team is more likely to promote and sell them when they are part of the planning process. Remember to pre-wrap some gifts, so they are ready to be purchased quickly.
2. Gift Card & Retail Combination
Med Spa Gift Card sales are always a big hit during the holidays, but here is a tip on how to maximize your gift card sales. Don’t sell gift cards alone. Create three packages of gift cards and include product/retail gifts within each one. So instead of someone just buying a gift card, they are able to buy a gift and also a gift card.
Create marketing material featuring 3 or 4 packages, and make sure they are at different price points. Display the gifts in a prominent area within the medical spa to attract attention and make people aware of the gift ideas you have for them. This really works! You can increase your gift card sales tremendously.
3. Festive Decorations
Make your medical spa festive, but remember less is more, keep it simple. Include your products within the decorations. Display beautifully wrapped packages with ribbons, especially in the gift card area. Have fun and get creative! Also, remember to decorate your online platforms. Put people in the buying spirit and they will purchase from you!
4. Profitable Holiday Event
Hosting an event is a great way to thank all your clients, gain new ones and generate revenue at the same time! Planning a holiday party should involve the whole team. We go into depth about events in a program we offer, but to summarize, start with a great invitation, barter all your food and drinks, and decide which treatments you want to feature in each treatment room. Most importantly, set a target as to how much revenue you want to generate from the event. The most effective strategy we teach is to give each guest when they walk in “medspa dollars” that are good only during the event. Spa dollars should have a call-to-action asking the guest to purchase gift cards.
For example, they can purchase a $1000 gift card and receive $100 for free. You can have all sorts of amounts on the medspa dollars. The bigger the amount they purchase, the bigger the free offer is. They will be able to use these gift cards toward any medical aesthetic treatments or give them as gifts. At events like this, depending on how many people you invite, you are able to generate six figures in sales. Need help planning an event? Check out the event planning program we offer to help you generate six figures during your events.
5. Marketing with Email & Social Media Campaigns
Market your gift-giving ideas and promotions via e-mail and social media platforms. Use Facebook, YouTube videos, Twitter, and Instagram to promote all your gift packages. Shoot videos of all the gifts and push them out to all the social media outlets. This will give you huge exposure in letting everyone know about your holiday gifts. Inform your clients of all the fun and exciting things you have going on this season. If you don’t have an e-newsletter, and you are not shooting videos and using social media to promote your business, start now and succeed.
6. Online Shopping with the 12 Days of Christmas
Online marketing is huge during the holidays, and many of the InSPAration Management clients offer the 12 Days of Christmas promotions. Highlight each day with a video explaining what the offer is and give them a call-to-action to buy it. These gifts can have added value, gift with purchase, or buy one, get one free, the options are vast. Film each of the 12-day offers and post them everywhere. Make it easy for consumers to buy medical spa treatments and product offers.
7. VIP Clients & Gifts
You have VIP clients who spend a lot of money with you. You want to show your appreciation to them with some sort of gift. Let them know they are special to you! You may want to host a VIP gathering prior to your big event and treat them special.
8. Team Targets & Goals
Train the team on how to promote your holiday promotions, provide them with scripts and familiarize them with all the offers. Set team and individual targets for service, retail, and holiday promotion sales. Announce their performance and reward them to stay motivated and reach their targets. Also, you may want to have the team wear some festive ware to create more excitement with their clients and entice holiday sales.
9. Team Party
A team appreciation party is a must! Do something special to let them know how valued they are!
We encourage you to apply these 9 strategies, so you can finish the year off strong.
Go ahead and get started. We found the best way to be productive is to time block and schedule all the tasks into your calendar and your team’s calendar and begin working on them.
Need help? You can always reach out to us!
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Until next time, stay inspired!