Find Missed Revenue Opportunities
Posted on August 24, 2013 at 9:00 PM
When traveling, I always make time for a much needed spa day. I have traveled all across the globe and always seem to find myself noticing missed revenue opportunities within the spa’s I have visited along the way.
It all starts with the Reservation Process.
In most cases, I have found that the receptionists frequently miss their opportunity to upsell. This is a great way to increase revenue and make your treatments feel more personalized.
First impressions can make all the difference at Guest Check In.
When walking into a spa, hearing “We are expecting you” makes such a greater impact than hearing “Do you have an appointment?” This is a great time to introduce a promotion that is happening, or offer an additional service to the treatment they are having.
Next its time to kick your feet up and take a moment for yourself in the Relaxation Lounge.
If you think of an escape, you want it to feel unlike the norms of the everyday. Indulge your guests with infused waters and teas that will enhance their senses. Let your guest take home a part of the experience by offering these treats for purchase in your boutique.
It’s always comes down to The Treatment.
The main reason we book at the spa is for the treatment. So naturally, any upgrades that will prolong the experience are hard to say no too. Train your team on how to implement the P.R.I.D.E system to ensure proper consultations and upgrades.
Close the deal at Check Out.
Many times there is a product that I walk away from the spa and forget to purchase. Make sure your staff is asking the right questions and offers to pre-book my next visit!
Join us for the new CoachMe Genius Revenue Strategies and discover how to Turn Your Spa into a Selling Machine!