Social media is all about engagement, adding value, and offering valuable information. Do your current efforts reflect that? If not, you may want to reconsider your approach and your social media marketing efforts. Here are a few social media strategies for the Holiday Season. Try them and turn your fans into paying clients. • Decorate, decorate, decorate, not only your facility, but your website and your social media sites. Show your holiday spirit throughout all social media channels. • Memes. Connect emotionally with your community by using funny and festive memes. • Launch a sweepstakes on Facebook. Select a prize that is relevant, such as a gift card, to remind people that you sell gift cards. Make sure you include a share button. • Use Pinterest for all your promotions. People are visual and would love to see what your holiday promotions look like. This will generate excitement and offer gift ideas based on user interests and can help pinners find the perfect present. • Offer exclusive specials to your social media sites and fans only. • Use images. Did you know that 300 million images are uploaded on Facebook every day? Pictures are one of the best ways to grab attention and engage. Did you like these tips? Join us for Make Your Spa Social Media Work For You to discover the latest and most innovative ways to achieve great results with your social media efforts. Click here to learn more! What is your favorite social media outlet? Facebook? LinkedIn? Twitter? Comment below.