InSPAration Moments • Featured Article – May 2019

Top Medical Spa Trends that
Lead to Greater Success

As an entrepreneur, you always want to stay ahead of the competition and continually innovate and make changes to your business to ensure success. What used to work a few years ago may not work now. That is why you always want to stay up-to-date on what is happening now and what’s coming up, so you are prepared to implement new things and make necessary changes. Here are the Top Medical Spa Trends you need to be aware of.

1. The Guest Experience
Today, consumers have more choices than ever. At the end of the day, your retention rate is one of the most important business scores you need to look at. That is why delivering a WOW guest experience is one of the biggest trends. Medi Spas are shifting to offer more and better refreshments, easier check-in and check-out processes, and more results-driven treatments.

2. Social Media Marketing
Instagram is fast becoming the platform of choice to market a Medical Spa. With IGTV expanding the length of videos, more and more medical spas are posting videos to help market their treatments. But be careful. Don’t put all your eggs in one basket. You still need to do other marketing.

3. Reviews and Testimonials
Consumers will shy away from Medi Spas that don’t have reviews and testimonials. It’s a fact: 84% of people trust reviews they read online as much as personal recommendations (Source: Review Tracker). The Medical Spa with more reviews and testimonials will attract more and more consumers to its business, leading to greater success!

4. Newcomers into the Industry
Medical Professionals are running to open Medical Spas. Empire Medical Training, a leading medical spa educator, is helping 1000s of Medical Professionals get certified for injectables, lasers, threads, bioidentical hormones, weight management and much more. They want the cash business model.

5. Sales with a Reoccurring Model
I am a big fan of this one and always teach my clients to implement it! More and more Medical Spas are implementing a reoccurring financial model but most do it the wrong way. Well, at least they are trying…

6. Medical Spa Treatment Trends
There are several treatments on the rise:

  1. Threads
  2. IV Therapy
  3. PRP
  4. Medical Spas with big budgets are always investing in lasers

7. Injectors Turning Entrepreneurs
Many injectors are opening small studios for Botox and fillers only. Yes, you can generate a million dollars from a small boutique location without a large investment.

8. Day Spas Introducing Medical Spa Treatments
This is another big shift that is taking place. Many Day Spa entrepreneurs are realizing how much they can increase their revenue by introducing some Medical Spa treatments. They are finding Medical Directors or partnering up with Medical Professionals to gain their share of Medical Spa trends.

Don’t get left behind. Know what is going on and keep implementing great strategies to ensure growth and give you the competitive advantage.

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