Everyone loves taking assessments… let’s face it… we all have taken one at some point or another. I know I have taken some just for fun with the notion that I might find out something new about myself. When was the last time your spa offered a quick, fun assessment to new and potential clients? Spas that offer assessments benefit in many ways. Here’s one that I would like to share with you. How to use assessments to engage your guests on your web site and build your client list. Using assessments is a proven effective method to capture your web site visitors’ attention, engage them and capture their information. We recently posted a marketing assessment on InSPArationManagement.com and many have already taken it. Have you? As a result, we were able to help professionals assess their marketing efforts and at the same time capture new visitor’s information to build our client list. Go ahead…click here and take it now to see what I am talking about. In your case, as a spa/salon, you can create an assessment that would help determine one’s stress level, skin type, skin problems/issues, etc. Who wouldn’t be tempted to take one of these assessments? This is a great way to engage your guests and keep them coming back to your site. Consider changing the assessments periodically to different topics to keep your site fresh and engaging.