Did you know marketers can expect an estimated $46 ROI for every dollar invested on email marketing! Email’s ROI index is 70% higher than any other direct-response marketing vehicle. Email delivers sales at an average cost of less than $7. Source: Simms Jerkins author of Email Marketing
That’s why it is so essential that you have an e-marketing plan. Most spas send out email blasts announcing one promotion after another. This type of email communication is not very effective. Frequently, people opt out form this kind of generic email methods. The best practice for e-marketing is to do the following:
1.Generate a spa consumer e-zine with valuable content
E-zine content strengthens client relations. Education: Educate your consumer on topics that may not be addressed in the spa. A well-educated client uses products and services to their greatest advantage.
Connection: The more personal a company is and the more they communicate, the more the consumer feels connected and trusts the company. Being a trusted adviser to your consumers will make them feel they are more than just a revenue stream to you.
Value: Providing your consumers with relevant and helpful information, besides just promotions, gives your clients a sense that they are getting better value for their dollar, which will keep them coming back to you for more.
Increased Sense of Wellness: Consumers can lose site of the fact that spas are more than just a ‘feel good’ experience. Exposing them to other wellness topics will keep your clients feeling healthier…inspiring them to come into your spa more often and spend more money.
Experts agree and evidence shows that profitability is all about creating loyal clients and driving repeat business. Since it is roughly $6 to $12 cheaper to sell to an existing client than it is to acquire a new one, the value of client loyalty and repeat business is just too compelling to ignore. Source: Constant Contact
Would you like to publish your own spa e-zine that contains the following topics? You can with Ready-to-Go e-news. How about including some of the following topics…
If you like the idea of having your own spa consumer e-zine but don’t have the time to write articles, look into Ready To-Go e-News it will make creating an e-zine a breeze.