Basic Marketing vs. Trust-Based Marketing

Spa MarketingBasic Marketing is when you directly promote a product or service to a mass market segment.  An example of basic marketing would be to run a Groupon or a Living Social deal designed to bring in deal seekers (bad idea).

Trust-Based Marketing focuses on building relationships with a specific target by building trust and maintaining a long-lasting relationship.

Trust-Based Marketing Ideas
Create a newsletter

Host events
Offer wellness tips and beauty tips through social media
Share testimonials and success stories
Offer loyalty and appreciation program
Under-promise and over-deliver

When you build trust with your clients and your team, you will be able to take your business to a whole new level.  Remember, word of mouth is a powerful marketing tool.  When you go beyond your competition and deliver exceptional guest experiences, you can take your company viral with great comments.


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