Basic Marketing is when you directly promote a product or service to a mass market segment. An example of basic marketing would be to run a Groupon or a Living Social deal designed to bring in deal seekers (bad idea).
Trust-Based Marketing focuses on building relationships with a specific target by building trust and maintaining a long-lasting relationship.
Trust-Based Marketing Ideas
• Create a newsletter
• Host events
• Offer wellness tips and beauty tips through social media
• Share testimonials and success stories
• Offer loyalty and appreciation program
• Under-promise and over-deliver
When you build trust with your clients and your team, you will be able to take your business to a whole new level. Remember, word of mouth is a powerful marketing tool. When you go beyond your competition and deliver exceptional guest experiences, you can take your company viral with great comments.
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