Setting goals is a very important business and personal tool. Unfortunately, many spas do not practice it on a regular basis. As a matter of fact, a Harvard University study published that only 3% of the American population set goals in writing. Napoleon Hill, the author of the bestselling book Think and Grow Rich, says, “A person without a goal is like a ship without a rudder.”
As a spa leader, you need to set the overall goals for your spa.
Set monthly volume goals for:
Service volume
Retail Volume
Other programs
Divide the overall goals by department. Then divide each department’s goal by the number of team members within that department. Now each person has their own goal/target to achieve.
At the beginning of each month, the spa leader should pass out department and individual targets to each person, and at the end of the month, measure these targets against the team’s actual performance.
The following is the SMART method of setting goals:
Specific: Goals must be clear and specific.
Measurable: Track, evaluate and measure your progress.
Attainable: Not too high, not too low.
Relevant: Relevant to the grand scheme of the goal.
Time-bound: Have a starting and an ending point.
If some of your team members are not achieving their goals, take the time to train and coach them in order to improve performance.
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