How to Create a Sales Success Plan That Drives Revenue for Your Medspa in 2025
As a medspa owner, you likely entered this industry with a passion for helping people look and feel their best. But are you truly maximizing your potential to serve your guests while growing your business?
For many medspa owners and teams, a significant missed opportunity is hiding in plain sight: recommending retail products. It’s not about selling; it’s about delivering a complete guest experience, boosting revenue, and creating a win-win for your team and your guests.
This is where Dori Soukup’s P.R.I.D.E. Recommending System comes in. It’s a structured approach that simplifies the process of making recommendations, enhances the guest experience, and drives both guest satisfaction and medspa success.
Let’s be honest: your guests/patients trust you. They come to your medspa for your expertise and guidance, yet many leave without purchasing the products they need to maintain their results at home. Why? Often, your providers and guest relations team hesitate to make recommendations. They worry about appearing pushy, assume the guest won’t want to spend more, or don’t know how to introduce the conversation naturally.
The reality is that your guests are buying skincare and wellness products somewhere. The global personal care industry is worth over $100 billion, and your medspa can—and should—capture a piece of that pie. Why let someone else who doesn’t know your guests’ needs sell them inferior products when you’re the most qualified person to guide them?
The P.R.I.D.E. Recommending System is designed to remove the fear, uncertainty, and guesswork from the recommendation process. It provides an effective system that helps your team feel confident and professional when making recommendations.
Here’s how it works:
P – Problem: Identify the guest’s concern or need.
R – Recommendation: Offer a specific treatment or product as a solution.
I – Ingredients: Highlight key ingredients and their benefits.
D – Details: Explain the treatment process or product usage.
E – Experience: Share what guests can expect to feel and see.
This system ensures that every recommendation is thoughtful, personalized, and tied to the guest’s specific goals. It’s not about selling; it’s about solving problems and enhancing results.
When your team learns and implements the P.R.I.D.E. System, the benefits extend far beyond the immediate sale of products:
- Enhancing the Guest Experience: Guests leave feeling cared for, knowing they have a plan to maintain and improve their results at home. This builds trust and loyalty.
- Increasing Team Confidence: Your team will feel more comfortable recommending products because they’ll have a structured, professional approach that doesn’t feel salesy.
- Boosting Revenue: Recommending products and treatments is one of the easiest ways to increase your revenue per guest. Even small increases in product sales can have a significant impact on your bottom line.
- Strengthening Your MedSpa’s Reputation: Guests who see great results from their treatments and home care are more likely to refer friends and return for additional services.
If you or your team have ever hesitated to recommend products, you’re not alone. Common barriers include:
- Fear of rejection or hearing “no.”
- Assuming guests can’t afford additional products.
- Lack of knowledge about product benefits.
- Discomfort with how to introduce recommendations into the conversation.
The P.R.I.D.E. System removes these obstacles by providing precise tools and strategies that make recommending feel natural and easy. It shifts the focus from “selling” to genuinely helping your guests achieve the best results.
The P.R.I.D.E. System isn’t just about mindset; it’s backed by practical tools that make the process seamless:
- Guest Intake Forms: Uncover guest concerns during their visits.
- Guest Recipe Forms: Create a personalized treatment and product plan for every guest.
- Success Stories and Before-and-After Photos: Build trust by showcasing accurate results.
- Product Knowledge Training: Equip your team with the confidence to explain benefits clearly.
When you implement these tools, your team will feel empowered, and your guests will feel cared for.
The P.R.I.D.E. System isn’t just about improving the guest experience; it’s about creating sustainable growth for your medspa. By focusing on personalized recommendations, you can:
- Increase your Volume Per Guest (VPG) and overall revenue.
- Build stronger relationships with your guests.
- Create a team culture centered on excellence and results.
You and your team must commit to this philosophy to see actual results. It’s not just a strategy—it’s a mindset shift. The P.R.I.D.E. Recommending System empowers you to fulfill your purpose as a Medspa owner: helping people look and feel their best while building a thriving, successful business.
So, are you ready to close the gap in your medspa’s potential? Start implementing the P.R.I.D.E. System today and watch your guest experience, revenue, and team confidence soar.
For more strategies to grow your medspa, visit InSPArationManagement.com.
Or reserve a complimentary coaching session.
Take the first step toward elevating your medspa business in the new year. Whether you’re a seasoned owner or exploring how to start a medspa, a personalized success plan can provide the clarity and direction you need to thrive.
What You’ll Gain:
- Insights into your marketing performance and opportunities for growth.
- A tailored medspa business plan designed to align with your goals.
- Actionable strategies to attract clients and boost profitability.
Don’t wait—2025 is your year to shine.
Reserve your success planning session now and let’s create the roadmap to your medspa’s success!