These reasons should motivate you to grab a video camera and start! How can you get started?
First, you have to make a commitment for time and investment to do videos. Designate a certain amount of time to plan your video marketing strategy. Most people have good intentions but unless you make a commitment to create the videos, it will not happen.
Second, decide on the type of videos you will make. Here are some suggestions:
- Shoot videos about certain products and or treatments you want people to know about.
- Talk about a case study, and or success stories on how you help your clients achieve certain results.
- Have clients give you a video testimonial and talk about how you help them.
- Film a tour of your spa.
Third, decide on the equipment you will be using. Don’t make excuses and say I don’t have a video camera, or I don’t have lights, or don’t have a microphone, you can get started with an iPad and a phone if you want. We are not talking about filming an award-winning video.
We are we are shooting videos to spread the word about what you do and to be noticed as an expert so you can help more people. Don’t let perfection stop you from getting started. The thing about videos is the more you do them, the more comfortable you will be.
When I first started shooting videos for the www.SpaBizTV.com site, I was uncomfortable. But now I can just jump in, do one take and be done. Try it and keep doing it!
Fourth, Script your message and begin videotaping each one. Keep your videos short and remember to have a call to action at the end of each one.
Fifth, this is the most difficult step, video editing. Editing is time consuming, especially if the video is not clean. There are many editing tools you can use, but if you are the type of person who does not want to get involved in editing, there are other solutions.
You can shoot the videos and then you can upload them into Dropbox and send the link to a company like InSPAration Management’s 360 Business Videos to edit the videos for you. You are a busy person like I am. I certainly don’t edit and post my own videos. My team does that for me. I focus on content, shooting, and what I do best. They do the rest. You should focus on what you do best too and let others do the rest for you.
Sixth, now that your video is shot and edited, it will need to be uploaded to your YouTube channel. Maybe some videos can be added to your website as well.
Seven, market your videos. Once the videos are on YouTube, it’s wise to market the video in order to get views. The video is not going to do your business any good if no one sees it. I will be sharing some great examples on the CoachMe Gold Module on how to market your videos to gain thousands of views that you can convert to leads, then into clients.
To learn more on how to Market Your Business with Videos, join us for the next CoachMe Gold module.
Note: Need help with shooting, editing, posting and or marketing your videos? Contact us. We will be happy to assist you.