Are You Using Videos To Market Your Spa or Medi Spa Business?



Happy September!


Now that everyone is back to school, before you know it, it will be time to start planning for Christmas and the Holidays.  There’s no slowing down, right?


We just completed a Leap Ahead Spa Leadership seminar! We had the most amazing group of spa professionals join us. Help me congratulate them! I am confident that they all are going to do great! The next one is coming up in November. Check it out!

Here is what is happening in September to InSPAire you!   First, mark your calendar for this month’s CoachMe Gold module. It’s one you don’t want to miss.  The topic is on how to use Video Marketing to differentiate and market your business.


Then, I will be speaking in California at two shows: The International Congress of Esthetics and Spa Show in Long Beach, then at Am Spa in San Jose.  It will be nice to get away from the Florida humidity!


In this issue you will find many gems.  Start by reading the Featured Article.  You will discover 7 Steps to Market Your Business with Videos


In the Bright idea read how you can “Position Yourself As An Expert” by Writing a Book in one weekend.


Dori Recommends!  With the Holidays coming up, you need to begin planning all your Holiday promotions and how to maximize  gift card sales and overall revenue, we are giving you the opportunity to gain access now.


We wish you all a Happy September!


Dori & Team




Coach Me! Platinum

Date: September 1st 


CMG Genius Marketing and Sales

Topic: Ready, Set, Action!

Date: September 6th

Join Now →


CoachMe Expert

Expert Guest: Denise Dubois
Sustainable Growth!

Date:  September 27th, 3pm Eastern

Join Now →




ICES Long Beach – Long Beach, CA

Date: September 11th – 12th 


AMSPA – San Jose, CA

Date: September 19th – 20th 



Leap Ahead Seminar

Orlando FL
November 3rd-5th 

Reserve Now


October 10th-12th

Reserve Now


Authority Marketing

Orlando, FL

October 2nd-3rd

Reserve Now



7 Steps to Marketing Your Spa Business With Videos


Are you using videos to market your business? When I ask spa owners this question, the answers are often “NO”.  Many of you are missing the boat on video marketing.   When we asked members of the community why they don’t use videos to market their business, most said:


  1. Don’t have time
  2. Don’t know how to do them
  3. Shy, they can’t speak in front of the camera
  4. Don’t know what to talk about
  5. Never thought about it


Maybe these are some of your reasons too, but here’s the truth.   If you want to lead more traffic to your Spa or Medi Spa and increase revenue, then video marketing is a must!


Fact: Google owns YouTube. Google is the number one site and YouTube is the number two site in the world. Millions visit YouTube daily and they are searching for things.  This fact provides you a great opportunity to gain exposure for FREE!!!


Here are some of the reasons why you should use video marketing: 

  • —  Be found online – your website and YouTube
  • —  Increase traffic and conversion rate
  • —  Positions you as an expert
  • —  Feature your products and treatments
  • —  Communicate health and beauty tips to your community
  • —  Set yourself apart from the competition
  • —  Improve your SEO

These reasons should motivate you to grab a video camera and start!  How can you get started? 


First, you have to make a commitment for time and investment to do videos.  Designate a certain amount of time to plan your video marketing strategy.  Most people have good intentions but unless you make a commitment to create the videos, it will not happen.


Second, decide on the type of videos you will make.   Here are some suggestions:

  • Shoot videos about certain products and or treatments you want people to know about. 
  • Talk about a case study, and or success stories on how you help your clients achieve certain results.
  • Have clients give you a video testimonial and talk about how you help them.
  • Film a tour of your spa.

Third, decide on the equipment you will be using.   Don’t make excuses and say I don’t have a video camera, or I don’t have lights, or don’t have a microphone, you can get started with an iPad and a phone if you want.   We are not talking about filming an award-winning video. 


We are we are shooting videos to spread the word about what you do and to be noticed as an expert so you can help more people.  Don’t let perfection stop you from getting started.  The thing about videos is the more you do them, the more comfortable you will be. 


When I first started shooting videos for the site, I was uncomfortable.  But now I can just jump in, do one take and be done.   Try it and keep doing it!


Fourth, Script your message and begin videotaping each one.  Keep your videos short and remember to have a call to action at the end of each one.


Fifth, this is the most difficult step, video editing.    Editing is time consuming, especially if the video is not clean.   There are many editing tools you can use, but if you are the type of person who does not want to get involved in editing, there are other solutions.  


You can shoot the videos and then you can upload them into Dropbox and send the link to a company like InSPAration Management’s 360 Business Videos to edit the videos for you.  You are a busy person like I am. I certainly don’t edit and post my own videos. My team does that for me.  I focus on content, shooting, and what I do best. They do the rest. You should focus on what you do best too and let others do the rest for you.


Sixth, now that your video is shot and edited, it will need to be uploaded to your YouTube channel. Maybe some videos can be added to your website as well.


Seven, market your videos.  Once the videos are on YouTube, it’s wise to market the video in order to get views.  The video is not going to do your business any good if no one sees it.  I will be sharing some great examples on the CoachMe Gold Module on how to market your videos to gain thousands of views that you can convert to leads, then into clients.



To learn more on how to Market Your Business with Videos, join us for the next CoachMe Gold module


Note: Need help with shooting, editing, posting and or marketing your videos?  Contact us.  We will be happy to assist you.



Position Yourself As An Expert…

Write a Book in One Weekend!


You just read how to use videos to differentiate your business. Now, let’s talk about being an author.


What do you think of someone after you discover that they wrote a book? 

  • You are impressed
  • You think they are smart
  • They are experts
  • They are confident
  • You trust them 

Suppose I am a consumer and looking for a Medi Spa. I go to Google and start searching.  Many websites will pop up.  You go to the home page and within seconds, you make a decision whether to stay on the page or exit.  If you see that the business’ site has videos, published a book, has testimonials and great reviews, all this will give the owner of this site a HUGE edge over someone else who does not.  Right?  Videos and Writing a Book will give you an ENORMOUS edge over your competition!


You’re Invited to attend a Complimentary Webinar to help you learn how to practice Authority Marketing so you can improve your positioning and become more successful.


Join us on September 6th at 2:00pm EST and

Discover How to Benefit From Authority Marketing!

Watch what Kim had to say about the Book Writing Seminar

CoachMe Expert Interview


“Sustainable Growth!”

September 27th at 3pm Eastern



Dori’s guest this month is Denise Dubois, Founder and CEO of Complexions.


Here is what you will discover:

  • How to grow your business 
  • Overcoming growth challenges
  • The importance of having structure
  • How to keep the team motivated
  • Training essentials
  • Expansion strategies

Denise is a Leap Ahead Graduate, CoachMe Gold and Platinum member!


Join “CoachMe! Expert Interview” now. Limited Time Offer!


Missed the last CoachMe Expert Interview with
Dr. Nelson, founder of M’lis? Gain access now!






Market Your Business with Gift Cards


With the Holidays coming up, you need to begin planning all your Holiday promotions and how to maximize gift card sales and overall revenue.  If you are not a CoachMe Gold member and you missed the module on How to Market Your Business Using Gift Cards, we are giving you the opportunity to gain access now. 

Here is what you will learn:

  • Why use gift card marketing?
  • Generating new clients with gift card strategies.
  • What should the gift offer be?
  • Tools you will need.
  • Tracking efforts.
  • First visit gift card essential protocols.
  • Team compensation.
  • Sales results.
  • The financial process.

Listen to a 1 hour CoachMe Gold Module and implement effective Spa Gift Marketing Strategies


Regular price $149

Special $99


Did you miss the “It’s Your Time to Leap!”  Tele-seminar?



Gain Access Now!


Register now and discover

  • Motivated individuals who want to succeed
  • Leaders who are tired of reinventing the wheel 
  • Managers who are seeking strategies that work and produce results
  • Frustrated individuals who are ready for change
  • Serious entrepreneurs who are ready for growth


Are you ready to Leap Ahead and Improve your business?

Save $800 when you register for Leap Ahead by September 15th with a $500 Deposit!


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