Prosperous Holidays –
8 Essential Steps to Finish Your Year
with Merry Profits!
The holiday season is not just a time for family and festivities; it’s also the perfect time to create magic in your medspa! Now, is the time to plan and launch your holiday strategies. Don’t wait until the last minute to plan. If you wait, you risk missing out on one of the most lucrative times of the year.
In this video, I’ll share with you 8 Essential Steps that will help your medspa make a difference in people’s lives and bring holiday cheer to your bottom line. So, let’s dive in!
The Perfect Merchandising Mix
First up, let’s talk merchandise! You want your medspa to be a wonderland of gift options that make your clients say, “I have to get that!” It’s not just about stocking up on skincare—although that’s important—it’s about curating a mix that has something for everyone.
Think bath products, candles, books, even some cozy accessories. And here’s a pro tip: bundle a few items together! Gift bundles make your clients’ lives easier and, let’s be honest, who doesn’t love unwrapping something beautifully packaged?
Gift Cards with a WOW Factor
Gift cards are always a top seller during the holidays, but here’s the secret sauce: don’t sell gift cards by themselves. You’ve got to spice them up with some extras! Create 3 to 4 gift card options and include a product or two in each one. So instead of your clients buying just a gift card, they’re getting a beautifully wrapped gift and a gift card. Now, that’s a win-win!
Picture this: a $200 gift card wrapped up with a luxury candle and some bath salts, or a $300 gift card paired with a skincare set. You’re making the gift-giving process seamless for your clients, and they will love you for it. Plus, when you create visually stunning displays of these packages, it’s like they sell themselves!
Deck the Halls
Pro Tip: Set the mood with holiday scents, soft music, and warm lighting. You’ll have clients relaxing into the holiday spirit the second they walk through the door.
Host a Holiday Bash
Let’s talk about holiday events! Hosting a holiday party isn’t just a great way to show appreciation for your clients, but it’s also an opportunity to generate revenue like never before. Imagine your medspa transformed into a holiday wonderland, with festive treatments being offered in every room, and clients mingling with Spa Dollars in hand, ready to spend!
Here’s how to do it: Start with the invites. Your guest list is golden! Next, barter for food and drinks (yes, you can do this!), and plan out a few special treatments for the event. Each guest gets “spa dollars” to spend on treatments or products that day only. Limited-time offers drive sales, clients love the idea of exclusive spa dollars! Depending on how many people you invite, you will bring in thousands of dollars in just one night.
Spread the Holiday Cheer with your E-Newsletters
If you haven’t sent out an e-newsletter yet, what are you waiting for?! This is your golden opportunity to get into your clients’ inboxes with all your fabulous holiday offers. Talk about your gift card offers, your upcoming holiday event, and throw in some fun like an ugly sweater contest, and holiday recipes or wellness tips. Make it personal. Make it fun. Make it festive.
VIP Clients Deserve Special Gifts
We all have those clients who have been with us from the start, spending generously and sending referrals our way. The holiday season is the perfect time to give back to them with a special, thoughtful gift. If you’ve been to the Become Published seminar and have a book, this is your moment! You can give your book as a gift—how personal is that? Your VIP clients will appreciate the gesture, and it will make them feel even more connected to you.
Set Team Targets and Watch Them Shine
Note: when your team is motivated and excited, it shows in their performance. And that means more sales for you, more happy clients, and an overall successful holiday season.
Celebrate Your Team with a Holiday Party
Last but certainly not least, celebrate your team! The holidays can be a stressful time, but it’s also the perfect time to show appreciation for all their hard work. Whether it’s a cozy dinner, a fun outing, or even a surprise party, make sure your team knows how much they mean to you. A little celebration goes a long way in keeping spirits high and motivation strong!
Are You Ready for Holiday Success? The time to start is now. By following these 8 steps, you’ll be setting yourself up for an incredible holiday season full of sales, smiles, and success. And remember, if you need help getting your plan in place, we are here for you! Set up a private coaching session, and we’ll craft the perfect holiday strategy for your medspa.
Let’s make this the best holiday season yet—together!