10 Steps to Launching a Concierge Medicine Model with Medical Aesthetics or a Medical Spa

If you are stuck on the insurance hamster wheel and have a conveyor belt for your patients that‘s going around and around, it’s time for a change. In this Dori Talks episode, you will discover a better way to run a business. Say goodbye to insurance, and say hello to a cash business model. The following 10 steps will help you implement a new cash model, so you can improve your medical practice and your lifestyle!

Step 1: Make a choice!

Current medical business models – where do you stand? Time to assess.
  1. Traditional medical practice – a prisoner to the insurance world, working hard but not getting the rewards you want or deserve
  2. Shift to Concierge Medicine combined with Medical Aesthetics or a Medical Spa with a cash business model

Step 2: Discovering new options with a cash business model

  1. The possibilities – do your homework
  2. Your cash mindset shift and goals
  3. Clarifying your vision as to the type of business and medical facility you desire

Step 3: Get help to create a strategic plan

Reach out to a consulting firm who is an expert in cash business models
  • The cash model
  • Financials – investment
  • Team requirements
  • Operational logistics
  • Marketing and sales
  • Legal documentation

Step 4: Programs to offer

  • Define your menu of services – What type of programs would you like to offer?
  • Your program guidelines, your VIP membership model
Luxx Medical Aesthetics Branding

Step 5: Positioning and branding

  • Clarify your story – Why are you doing this type of work?
  • Your image
  • Your target market
  • Your brand and positioning

Step 6: Develop your marketing plan

  • Marketing material to promote your business
  • Marketing mix – lead generation
  • Lead conversion strategies

Step 7: Sales model

  • How to enroll VIP Members
  • From lead to member experience
  • Retaining members
The C.L.A.R.I.T.I. hiring system

Step 8: Building a high performing team

  • The C.L.A.R.I.T.I. hiring system – Recruiting, interviewing, and hiring
  • Setting up a performance-based compensation model
  • Guest relations success – your receptionists and the 3 C’s system
  • Essential business training tools
  • Performance measures
  • Rewards and recognition
Recommending with P.R.I.D.E.

Step 9: Success with the 5 R’s

  1. Retention
  2. Referrals
  3. Reviews
  4. Recommending with P.R.I.D.E.
  5. Reactivating

Step 10: Invest in yourself

  • Don’t reinvent the wheel
  • Follow a proven effective cash concierge model and reach success the fastest way possible
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