If you are stuck on the insurance hamster wheel and have a conveyor belt for your patients that‘s going around and around, it’s time for a change.
In this Dori Talks episode, you will discover a better way to run a business. Say goodbye to insurance, and say hello to a cash business model.
The following 10 steps will help you implement a new cash model, so you can improve your medical practice and your lifestyle!
Step 1: Make a choice!
Current medical business models – where do you stand? Time to assess.- Traditional medical practice – a prisoner to the insurance world, working hard but not getting the rewards you want or deserve
- Shift to Concierge Medicine combined with Medical Aesthetics or a Medical Spa with a cash business model
Step 2: Discovering new options with a cash business model
- The possibilities – do your homework
- Your cash mindset shift and goals
- Clarifying your vision as to the type of business and medical facility you desire
Step 3: Get help to create a strategic plan
Reach out to a consulting firm who is an expert in cash business models- The cash model
- Financials – investment
- Team requirements
- Operational logistics
- Marketing and sales
- Legal documentation
Step 4: Programs to offer
- Define your menu of services – What type of programs would you like to offer?
- Your program guidelines, your VIP membership model
Step 5: Positioning and branding
- Clarify your story – Why are you doing this type of work?
- Your image
- Your target market
- Your brand and positioning
Step 6: Develop your marketing plan
- Marketing material to promote your business
- Marketing mix – lead generation
- Lead conversion strategies
Step 7: Sales model
- How to enroll VIP Members
- From lead to member experience
- Retaining members
Step 8: Building a high performing team
- The C.L.A.R.I.T.I. hiring system – Recruiting, interviewing, and hiring
- Setting up a performance-based compensation model
- Guest relations success – your receptionists and the 3 C’s system
- Essential business training tools
- Performance measures
- Rewards and recognition
Step 9: Success with the 5 R’s
- Retention
- Referrals
- Reviews
- Recommending with P.R.I.D.E.
- Reactivating
Step 10: Invest in yourself
- Don’t reinvent the wheel
- Follow a proven effective cash concierge model and reach success the fastest way possible
