10 Steps to Launching a Concierge Medicine Model
with Medical Aesthetics or a Medical Spa

If you are stuck on the insurance hamster wheel and have a conveyor belt for your patients that‘s going around and around, it’s time for a change.

In this Dori Talks episode, you will discover a better way to run a business. Say goodbye to insurance, and say hello to a cash business model.

The following 10 steps will help you implement a new cash model, so you can improve your medical practice and your lifestyle!

Step one

Make a choice!

Current medical business models – where do you stand? Time to assess.

1. Traditional medical practice – a prisoner to the insurance world, working hard but not getting the rewards you want or deserve
2. Shift to Concierge Medicine combined with Medical Aesthetics or a Medical Spa with a cash business model

Step two

Discovering new options with a cash business model

1. The possibilities – do your homework
2. Your cash mindset shift and goals
3. Clarifying your vision as to the type of business and medical facility you desire

Step three

Get help to create a strategic plan

Reach out to a consulting firm who is an expert in cash business models

• The cash model
• Financials – investment
• Team requirements
• Operational logistics
• Marketing and sales
• Legal documentation

Step four

Programs to offer

• Define your menu of services – What type of programs would you like to offer?
• Your program guidelines, your VIP membership model

Step five

Positioning and branding

• Clarify your story – Why are you doing this type of work?
• Your image
• Your target market
• Your brand and positioning

Step six

Develop your marketing plan

• Marketing material to promote your business
• Marketing mix – lead generation
• Lead conversion strategies

Step seven

Sales model

• How to enroll VIP Members
• From lead to member experience
• Retaining members

Step eight

Building a high performing team

• The C.L.A.R.I.T.I. hiring system – Recruiting, interviewing, and hiring
• Setting up a performance-based compensation model
• Guest relations success – your receptionists and the 3 C’s system
• Essential business training tools
• Performance measures
• Rewards and recognition

Step Nine

Success with the 5 R’s

1. Retention
2. Referrals
3. Reviews
4. Recommending with P.R.I.D.E.
5. Reactivating

Step 10

Invest in yourself

• Don’t reinvent the wheel
• Follow a proven effective cash concierge model and reach success the fastest way possible

Need help?

Don’t know where to start?

Reserve a Success Planning Session!

with a Business Advisor so they can

Help You Elevate Your Success!