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Genius Spa & Medi Spa Marketing Vol. II

Just like with our bodies, we need to visit the doctor for an annual check-up, we need to do the same for our business to ensure growth and good financial health. InSPAration Management can provide you with an onsite or remote assessments. To help you identify your strengths and challenges we invite you to take all or one of the assessments below. Results are emailed to you immediately. We have helped many businesses regain their financial health and we can help you too!

Quantity:

$999.00

Description

How It Works

This series contains 12 modules. Monthly, for the next 12-months, you have the option to attend a live one-hour podcast or visit the private member page to download the audio and the transcripts of each module. The program offers total flexibility.

Who Should Join

This is ideal for Spa, Medi Spa, and Wellness Center leaders who are seeking new and effective ways to increase treatment and retail spa revenue. It’s also perfect for those who love monthly business coaching to keep them focused and who are committed to improving their business performance by reaching new levels of success.

How Can The CoachMe Programs Help You

The CoachMe programs are designed to help spa and medi spa industry professionals elevate their success! We offer different levels of CoachMe Programs, each geared toward professionals with different needs. We invite you to explore all the CoachMe options and choose the one that is ideal for you!


Module 1: The B.E.G.R.E.A.T System

  • Buy-in: Your team’s Responsibilities for Revenue Generation
  • Enlighten: Sharing the Vision
  • Goals: Your Team’s Revenue Goals, Capacity and KPIs Targets
  • Rewards: Performance Measurements & Recognition
  • Engagement: Motivating The Spa & Medi Spa Team
  • Action: Continually Taking Action to Improve
  • Training: Spa Business and Technical Education

Module 2: Revenue Generation Through The Guest Experience

  • Identify missed opportunities
  • Guest experience revenue assessment
  • Maximizing revenue through “Touchpoints”
  • Check-in – Guest Relations sales efforts (reception)
  • Treatments – Therapist enhancements and revenue
  • Spa amenities opportunity – relaxation lounge
  • Retail recommendations
  • Check-out revenue generators

Module 3: Revenue Through Consultation

  • Consultation process and program customization
  • Team mindset and philosophy toward revenue generation
  • Recommending process tools
  • Implementing the P.R.I.D.E. system
  • Roleplaying exercises
  • Understanding professional obligations
  • Fulfilling true potential
  • What is in it for them?

Module 4: Crucial Guest / Team Conversations To Increase Revenue

  • Must have guest/team conversations
  • Tips to build rapport
  • Discovering challenges
  • Asking the right questions
  • Painting a picture of the new reality
  • Building trust by offering solutions
  • Retention strategies
  • Overcoming objections
  • Success with crucial conversation

Module 5: Effective Team Coaching To Generate More Revenue

  • Why coaching
  • The I.C.A.R.E. coaching model
  • Coaching approach
  • Motivational conversations
  • Documenting coaching sessions
  • Consequences
  • When to let go

Module 6: Improved Revenue Through Understanding Behavioral Styles

  • Understanding behavioral styles
  • Identifying behavioral styles
  • How to communicate with each style
  • Recommending product to each style
  • Improving communication between team
  • Improving client communication
  • Flexing your style to improve communication

Module 7: Gaining Revenue Through Endless Referrals

  • Why focus on referrals
  • Setting team referral targets
  • Revenue potential from referrals
  • Teaching the team how to ask for referrals
  • Launching referral campaigns
  • Loyalty program for referrals
  • From referral to client to lifetime client process
  • Thanking the referrer

Module 8: Marketing Principles That Lead To Maximized Revenue

  • Creating a theme, a spa concept
  • Differentiation – USPs
  • Define your Spa/Medi Spa brand
  • Professional marketing material
  • Online presence
  • Marketing plan – Calendar
  • Economical marketing mix options
  • Building your list

Module 9: Holiday Social Media Efforts

  • Social media vs. social networking
  • Your goals
  • Effective holiday planning strategies
  • Social media mix
  • YouTube videos
  • Facebook
  • Pinterest
  • LinkedIn
  • Instagram
  • Text messaging
  • Team training and rewards
  • Mistakes to avoid

Module 10: Content Marketing Leading To Revenue

  • Why content
  • Create outstanding content
  • Use content to convert to leads and revenue
  • Type of content publishing within your reach
  • Articles
  • Blogs
  • Newsletters
  • Books
  • Marketing your business through publishing

Module 11: Productivity & Revenue

  • Your time your success
  • Calculating the value of your time
  • Time management techniques
  • Difference between busy and productive work
  • Getting more done in less time
  • The art of delegation
  • Setting deadlines

Module 12: E-Commerce & Revenue Trends

  • Why e-commerce
  • Sales forecasting
  • Mobile and website sales
  • Product mix
  • Your shopping cart
  • Upgrading opportunities
  • Promoting your e-store
  • Fulfillment strategies
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