People always ask me, “How can I grow my business? How can I make more money?” There are many things you can do to improve your business. You can practice Geometric Growth:
Increase the frequency of your clients’ visits.
Increase the volume of each transaction.
Increase traffic.
The first two are easy to improve.
How do we get clients to come back more often?
You can launch a membership and loyalty program to encourage people to come back more often. Spa memberships and loyalty programs are ideal to increase retention and increase the lifetime value of a client. Also, you can implement the S.A.C.R.E.D.system from the Success with Guest Consultation CD and begin customizing programs for your clients. This practice will increase visit frequency and deliver better results for the clients and your spa business.
How can you increase the Volume Per Guest?
You can implement the P.R.I.D.E. system from the Don’t Sell, Recommend CD and teach your team how to upgrade treatments and increase retail sales. This will help you increase the VPG, the Volume Per Guest. Set new VPG targets, and monitor and recognize the team for reaching their goals. Keep coaching the team; role-play until they can deliver the system effortlessly.
How can I increase traffic so I can improve my capacity?
This is the big one; it’s all about your marketing efforts. This is the most difficult aspect of doing business properly and effectively for entrepreneurs. Many attempt and even spend a fortune on tactics that don’t work.
Increasing traffic requires effective strategies:a. You must have a spa marketing plan – Many operate without a marketing plan. They wing it. When you wing something, you get mediocre results.
b. You must have a coach to help you focus on what works.
c. Implementation. You can have the best ideas, but if you don’t implement, you have nothing.
d. Someone should be in charge of marketing. Or, outsource it.
Your Gifts!
Your recipe to increase traffic and revenue!
Download the capacity calculatorListen to the Genius Marketing and Sales Tele-seminar and discover 10 genius strategies you can implement immediately.Click here to access.
Increasing traffic is achievable! There are many spa marketing strategies you can implement that will help you.
It’s my gift to you! I encourage you to implement its content so you can begin seeing the difference. This teleseminar was a preview to what I will be covering in the new CoachMe Gold series due to start in January.The series will contain the latest and most innovative spa and medi spa marketing to help you drive more traffic to your spa.
We will have 12 modules to help you with marketing.
Check it out here.
Merry Christmas and Happy New Year!
Subscribe To the InSPAration Newsletter! Subscribe
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.